[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [09-May-2026 07:46:18 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [09-May-2026 07:46:18 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [09-May-2026 07:46:18 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [10-May-2026 21:50:37 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [10-May-2026 21:50:37 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [10-May-2026 21:50:37 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [13-May-2026 08:27:20 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [13-May-2026 08:27:20 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [13-May-2026 08:27:20 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [18-May-2026 15:05:17 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [18-May-2026 15:05:17 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [18-May-2026 15:05:17 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [22-May-2026 13:37:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [22-May-2026 13:37:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [22-May-2026 13:37:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [30-Jul-2026 14:07:30 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [30-Jul-2026 14:07:30 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [30-Jul-2026 14:07:30 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 {"id":26253,"date":"2018-03-13T19:13:33","date_gmt":"2018-03-13T11:13:33","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=26253"},"modified":"2018-12-05T18:28:48","modified_gmt":"2018-12-05T10:28:48","slug":"conversion-rate-optimization-in-2018-10-poisonous-myths","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/","title":{"rendered":"Conversion Rate Optimization in 2018: 10 Poisonous Myths"},"content":{"rendered":"

Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?<\/span><\/p>\n

Is the excessive and obsessive optimization of your conversion rates necessary? Important? Many would say yes, and only a few would say no. The answer is neither yes or no. The correct answer comes once a correct question has been asked, so let me ask again.<\/span><\/p>\n

Is it important to apply the best optimization strategies<\/span><\/a> for your website and sales performance to grow? The answer is yes, without a doubt. The only problem is that good information<\/span><\/a> is really hard to find. In fact, the wrong information is being spread at incredible speeds, pointing the na\u00efve marketers toward dead ends. It\u2019s no wonder so many people just quit and look for something else to do\u2026<\/span><\/p>\n

I digress.<\/span><\/p>\n

In 2018, you\u2019re experiencing the peak of the information age. Do you want to find something? You\u2019re two clicks away. The problem is that what you find might not always be helpful. There are many myths concerning CRO in 2018, and many are them are teaching and showing the wrong path. <\/span><\/p>\n

In today\u2019s post, we\u2019re debunking 10 of the most poisonous conversion rate optimization myths that are present in 2018. Pay attention and never fall prey to these misinformative \u201cfacts\u201d, \u201ctactics\u201d, or \u201cstrategies\u201d, as many people call them.<\/span><\/p>\n

    \n
  1. <\/b>CRO is a Magic Playfield<\/b><\/span><\/li>\n<\/ol>\n

    You might think that you\u2019re website\u2019s design is not suited anymore, that your logo could be better, and that most of your blog posts\u2019 headline should be rewritten to be made more effective. Sure, these might be the problems, but how would you feel knowing that the few changes you want to make are the ones which are going to drag your business down?<\/span><\/p>\n

    CRO<\/a><\/span> is riskier than you thought. While optimization is essential, every webmaster must first assess and understand what needs to be improved. It\u2019s not guessing \u2013 it\u2019s work, analytics, brainstorming, and risking. Bottom line is, your website could have 1000 problems and you may just change the elements that do not represent a problem and therefore do worse than good.<\/span><\/p>\n

      \n
    1. <\/b>Directly Engaging with Your Customers for Feedback is Not Necessary<\/b><\/span><\/li>\n<\/ol>\n

      You have a lot of tools at your disposals, a lot of marketing forums, and a lot of tutorials everywhere you look. You might be tempted to think that these smart and affordable digital tools might be the big solution to your CRO adventures.<\/span><\/p>\n

      Well, stop for a moment and think. You can analyze, measure, and figure out the behavior and presence of your website visitors. You can directly interact with them through screens too. However, what you can\u2019t do is get genuine, improvised, answers. <\/span><\/p>\n

      To know where you should be heading, surveying your customers is the first thing you should think of. Depending on your audience segmentation, develop personalized surveys for each small group and start seeking real insights. The answers you\u2019ll get will be 10 times more useful than if you would have brainstormed ideas or assessed analytic tools<\/span><\/a>.<\/span><\/p>\n

        \n
      1. <\/b>Your Instinct and Gut Are Your Best Friends when Optimizing Your CRO<\/b><\/span><\/li>\n<\/ol>\n

        Gut and instinct, two critical aspects that make up our personalities. They\u2019re great to count on in different situations in life. When it comes to conversion rate optimization, your gut and instinct are just the initial triggers that will unlock new ideas and potential outcomes.<\/span><\/p>\n

        However, when you work on your CRO, you need to be thoughtful, patient, and smart. Before making a major change, you need to carefully assess all your predictions. For example, if you sell a subscription service and you offer 4 subscription options, you might believe that your poor conversion rates are a result of \u201ctoo many choices\u201d for the user.<\/span><\/p>\n

        \"keyboard<\/p>\n

        Well, just believing is not enough. You need proof, you need to test, and you need to test again. Use both your gut and instincts and combine them with the truth, which comes in the forms of statistics and results.<\/span><\/p>\n

          \n
        1. <\/b>If I Copy Somebody Else\u2019s UX, I will Copy His CRO Performance<\/b><\/span><\/li>\n<\/ol>\n

          You think that copying someone\u2019s design, rewriting his content, and developing a similar e-mail funnel will make you as successful as they are? You\u2019re so mistaken\u2026<\/span><\/p>\n

          CRO is not about mimicking other people\u2019s work. In fact, doing so will only create a big mess, as the target audiences<\/span><\/a> might be different, the branding, and probably even the big picture strategy. Every time you think of copying someone\u2019s CRO, just stop, it won\u2019t work. Find your own and optimize it as you go!<\/span><\/p>\n

            \n
          1. <\/b>CRO Is All About Making Pages Look Awesome<\/b><\/span><\/li>\n<\/ol>\n

            Another annoying myth here. CRO is about delivering an amazing design, with beautiful pages, and great interaction. Well, CRO is that and 1000 more things. <\/span><\/p>\n

            For example, you\u2019re improving your conversion rates when you change a few words in one of your social media posts\u2019 description, you\u2019re optimizing conversion when you decide to add a new color to a button, and you\u2019re optimizing for conversion when you add or modify an email from your autoresponder. CRO is a collection of small actions that all lead to the same purpose: improvement.<\/span><\/p>\n

              \n
            1. <\/b>CRO is Basically the Successful Persuasion of Site Visitors<\/b><\/span><\/li>\n<\/ol>\n

              CRO is the successful persuasion of site visitors. Wrong. Your goal is not to <\/span>persuade<\/span> them to buy, but rather to make them understand that what you\u2019re offering is truly good for them. <\/span><\/p>\n

              Here\u2019s what Mike Johnson, the lead sales manager at Essay On Time<\/span><\/a>, suggests:<\/span><\/p>\n

              \u201cWhen you get obsessed with CRO, you become a \u201csmall god\u201d that expects everyone to follow his system and rules. You want people to click, buy, comment, and if they don\u2019t, it means your persuasion is not good enough. Well, quit thinking about this nonsense and start discovering new ways to improve the benefits of your win-win situation, which often means the successful exchange between value and money.\u201d<\/span><\/p>\n

                \n
              1. <\/b>The More Budget You Have the Better Your CRO Will Get<\/b><\/span><\/li>\n<\/ol>\n

                More budget doesn\u2019t mean more conversions. You\u2019d be tempted to think so because you might see all these giant online companies spending hundreds and thousands of dollars on their SEO management efforts, conversion optimization strategies<\/span><\/a> and implementations, and much more.<\/span><\/p>\n

                Money helps because it opens up new paths and creates new possibilities for you. However, if you lack a big budget, do not worry. Converting people to your list or making sales is not really about how much money you have. It\u2019s about how well you understand your customers, business, and competition at the same time.<\/span><\/p>\n

                  \n
                1. <\/b>Lack of Immediate Results = Failure<\/b><\/span><\/li>\n<\/ol>\n

                  Some webmasters live with a false belief, a belief that limits and often destroys their odds of real success. After optimizing their funnels, many marketers and webmasters seek immediate confirmation or results. If the prospect does not convert in the first place, the mission is a failure and everything was in vain.<\/span><\/p>\n

                  If you expect to be successful in this field, you can\u2019t think like that, ever. Patience, action, and persistence are key essentials. Your prospect doesn\u2019t even need to convert at the first sight. Do your marketing well, retarget him, bring him back, and be successful the 2<\/span>nd<\/sup><\/span> or the 3<\/span>rd<\/sup><\/span> time he gets back.<\/span><\/p>\n

                    \n
                  1. <\/b>The Existence of \u201cWorking\u201d Methods, Strategies, and Formulas<\/b><\/span><\/li>\n<\/ol>\n

                    CRO is <\/span>not<\/span> a strategy, method, formula, or recipe. It is not something you follow through in order to generate precise outcomes. No, in fact, you never know where your CRO efforts will lead your business performance. Some of your optimization decisions might pay off extremely well, while others will sabotage your sales. Don\u2019t believe in fairy tales and magic pills. Believe in your skills, motivation, and persistence.<\/span><\/p>\n

                      \n
                    1. 10.<\/b><\/span>CRO is a One-Time-Solution<\/b><\/span><\/li>\n<\/ol>\n

                      CRO as a one-time-solution? No way. Conversion rate optimization is an entire journey. You start it the moment you decide to analyze your website and pay attention to the analytics metrics. <\/span><\/p>\n

                      Well, testing, measuring, hypothesizing, theorizing, and retesting again are the core actions of CRO. You can\u2019t try once, twice, and then quit. Proper conversion rate optimization takes time, patience, and a lot and a lot of practice.<\/span><\/p>\n

                      Conclusion<\/b><\/span><\/p>\n

                      Never fall prey to these destructive myths that happen to be circulating everywhere on the web. Every time you consume information put it through your highly selective filter and don\u2019t take anything for granted. Always assess different opinions \u2013 study, don\u2019t follow!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                      Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so? More<\/a><\/p>\n","protected":false},"author":376,"featured_media":26255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1053],"tags":[2287,1935],"adace-sponsor":[],"class_list":{"0":"post-26253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-conversion-rate-optimization","9":"tag-search-engine-optimization"},"acf":[],"yoast_head":"\nConversion Rate Optimization in 2018: 10 Poisonous Myths<\/title>\n<meta name=\"description\" content=\"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate Optimization in 2018: 10 Poisonous Myths\" \/>\n<meta property=\"og:description\" content=\"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\" \/>\n<meta property=\"og:site_name\" content=\"CrazyLeaf Design Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/crazyleafdesign\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T11:13:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-05T10:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra Hayes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:site\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Hayes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\"},\"author\":{\"name\":\"Alexandra Hayes\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274\"},\"headline\":\"Conversion Rate Optimization in 2018: 10 Poisonous Myths\",\"datePublished\":\"2018-03-13T11:13:33+00:00\",\"dateModified\":\"2018-12-05T10:28:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\"},\"wordCount\":1432,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg\",\"keywords\":[\"Conversion Rate Optimization\",\"search engine optimization\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\",\"name\":\"Conversion Rate Optimization in 2018: 10 Poisonous Myths\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg\",\"datePublished\":\"2018-03-13T11:13:33+00:00\",\"dateModified\":\"2018-12-05T10:28:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274\"},\"description\":\"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg\",\"contentUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg\",\"width\":1408,\"height\":1001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/category\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conversion Rate Optimization in 2018: 10 Poisonous Myths\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/\",\"name\":\"CrazyLeaf Design Blog\",\"description\":\"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274\",\"name\":\"Alexandra Hayes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64af96091cbf1a3e67c8c23b11baed90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64af96091cbf1a3e67c8c23b11baed90?s=96&d=mm&r=g\",\"caption\":\"Alexandra Hayes\"},\"description\":\"Alexandra Hayes is a social media and content marketing specialist from Orlando, Florida. She enjoys visual arts and yoga. Besides, Alexandra is a starting photographer and blogger. Meet her on Twitter!\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/author\/alexandrahayes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion Rate Optimization in 2018: 10 Poisonous Myths","description":"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/","og_locale":"en_US","og_type":"article","og_title":"Conversion Rate Optimization in 2018: 10 Poisonous Myths","og_description":"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?","og_url":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/","og_site_name":"CrazyLeaf Design Blog","article_publisher":"http:\/\/www.facebook.com\/crazyleafdesign","article_published_time":"2018-03-13T11:13:33+00:00","article_modified_time":"2018-12-05T10:28:48+00:00","og_image":[{"width":1408,"height":1001,"url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","type":"image\/jpeg"}],"author":"Alexandra Hayes","twitter_card":"summary_large_image","twitter_creator":"@crazyleaf","twitter_site":"@crazyleaf","twitter_misc":{"Written by":"Alexandra Hayes","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#article","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/"},"author":{"name":"Alexandra Hayes","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274"},"headline":"Conversion Rate Optimization in 2018: 10 Poisonous Myths","datePublished":"2018-03-13T11:13:33+00:00","dateModified":"2018-12-05T10:28:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/"},"wordCount":1432,"commentCount":0,"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","keywords":["Conversion Rate Optimization","search engine optimization"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/","url":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/","name":"Conversion Rate Optimization in 2018: 10 Poisonous Myths","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","datePublished":"2018-03-13T11:13:33+00:00","dateModified":"2018-12-05T10:28:48+00:00","author":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274"},"description":"Conversion rate optimization (CRO) is probably one of today\u2019s marketers\u2019 biggest challenges and hustle. The general rule says that the better your conversion rate is the better your profits will get. But is it so?","breadcrumb":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#primaryimage","url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","contentUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","width":1408,"height":1001},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyleafdesign.com\/blog\/conversion-rate-optimization-in-2018-10-poisonous-myths\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazyleafdesign.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.crazyleafdesign.com\/blog\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"Conversion Rate Optimization in 2018: 10 Poisonous Myths"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website","url":"https:\/\/www.crazyleafdesign.com\/blog\/","name":"CrazyLeaf Design Blog","description":"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/7dcab992a4f135ac37d27a4c793c8274","name":"Alexandra Hayes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64af96091cbf1a3e67c8c23b11baed90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64af96091cbf1a3e67c8c23b11baed90?s=96&d=mm&r=g","caption":"Alexandra Hayes"},"description":"Alexandra Hayes is a social media and content marketing specialist from Orlando, Florida. She enjoys visual arts and yoga. Besides, Alexandra is a starting photographer and blogger. Meet her on Twitter!","url":"https:\/\/www.crazyleafdesign.com\/blog\/author\/alexandrahayes\/"}]}},"jetpack_featured_media_url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1482874478989-aaf30c03fe37.jpg","wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/users\/376"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=26253"}],"version-history":[{"count":1,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26253\/revisions"}],"predecessor-version":[{"id":27930,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26253\/revisions\/27930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media\/26255"}],"wp:attachment":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=26253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=26253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=26253"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/adace-sponsor?post=26253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}