{"id":26226,"date":"2018-03-13T13:43:34","date_gmt":"2018-03-13T05:43:34","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=26226"},"modified":"2018-03-13T13:43:34","modified_gmt":"2018-03-13T05:43:34","slug":"create-branding-kit-business","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/create-branding-kit-business\/","title":{"rendered":"How to Create a Branding Kit for Your Business"},"content":{"rendered":"

A branding kit is crucial for any business to ensure that it’s online and offline branding is consistent, unique, and memorable. Building a branding kit can be quite time consuming but is well worth it to ensure that your company’s branding is consistent on all platforms.<\/span><\/p>\n

Keep reading to learn how to create a branding kit for your business that can be used online and offline.<\/span><\/p>\n

Brand Platform<\/b><\/span><\/h2>\n

The first section of a branding kit is your brand platform. This is where you discuss brand details such as mission statement and values. You’ll also want to include pertinent information like your brand promise<\/span><\/a>, positioning statement, and personality traits that you want to associate with your brand.<\/span><\/p>\n

This section should also include your company’s tagline and slogan if you have one.<\/span><\/p>\n

Visual Identity<\/b><\/span><\/h2>\n

Now that you’ve provided information about your brand, the next step is to detail how the brand should look. Visual identity plays a critical role in your brand’s perception and recognition. This section of your kit needs to be as detailed and thorough as possible. No matter how big or small your company is, it’s important to have a visual display of your brand.<\/span><\/p>\n

For example, you’ll want to communicate the visual characteristics of your brand. Discuss the underlying mood or feel that was used to create your company’s branding and how it aligns with your mission and vision.<\/span><\/p>\n

Logo<\/b><\/span><\/h2>\n

One of the most important parts of visual identity is your logo. The logo is the face of your brand and is what makes your brand unique and recognizable. While a consumer may not remember your company’s name, they’re likely to recognize your logo.<\/span><\/p>\n

Since your logo will appear on all company communications, it needs to be high-quality and consistent. Displaying your logo that is pixelated or outside of brand colors can tarnish your brand and confuse customers.<\/span><\/p>\n

When discussing your logo, be sure to discuss items such as:<\/span><\/p>\n