[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - 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assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [13-May-2026 08:27:20 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [13-May-2026 08:27:20 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 {"id":26107,"date":"2018-02-17T02:54:04","date_gmt":"2018-02-16T18:54:04","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=26107"},"modified":"2018-02-18T01:54:20","modified_gmt":"2018-02-17T17:54:20","slug":"logo-design-says-brand","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/logo-design-says-brand\/","title":{"rendered":"What Your Logo Design Says About Your Brand"},"content":{"rendered":"

In the old days, you’d have <\/span>about seven seconds<\/span><\/a> to make a first impression.<\/span><\/p>\n

However, thanks to the instantaneous nature of the Internet, in today’s world, you have even less. Now, your brand only gets about <\/span>2\/10 of a single second<\/span><\/a> to leave a lasting impression online.<\/span><\/p>\n

This means that every single feature — from your site speed to the type of font you use — counts.<\/span><\/p>\n

One thing that’s especially important when it comes to building brand recognition and helping customers to make an emotional connection with your company?<\/span><\/p>\n

Your logo design<\/span><\/a>.<\/span><\/p>\n

What does your current design communicate to both potential and current customers? Further, is it saying what you want it to?<\/span><\/p>\n

Read on to find out.<\/span><\/p>\n

Color Communication<\/b><\/h2>\n

The color that you select is likely the foundation of your overall logo design<\/a>.<\/span><\/p>\n

You might already have specific “company colors” in mind, or you might be considering selecting new shades as part of a rebranding process.<\/span><\/p>\n

Let’s quickly take a look at the psychological impact three popular colors have on consumers.<\/span><\/p>\n

Red<\/b><\/h3>\n

Red shades have been <\/span>scientifically proven<\/span><\/a> to increase a person’s pulse and overall blood pressure levels. It’s associated with a sense of urgency, so usually, customers connect it to a sale or a limited-time offer.<\/span><\/p>\n

It certainly communicates a sense of authority and energy, but it may be too harsh for some industries and logos.<\/span><\/p>\n

Green<\/b><\/h3>\n

Using the color green in your logo design usually means one of two things. It either indicates that you’re a natural\/organic brand, or it signifies that you work within the financial world.<\/span><\/p>\n

It makes people think of profits, loyalty, intelligence, healing, and even safety.<\/span><\/p>\n

Blue<\/b><\/h3>\n

Blue is often associated with creativity and tranquility.<\/span><\/p>\n

This means that it works just as well for design and architecture firms as it does for spa and wellness centers. It allows consumers to relax, and instills a sense of trust in your consumers.<\/span><\/p>\n

Typography Talks<\/b><\/h2>\n

So, you’ve learned that the colors you use in your logo design can have a psychological impact on your consumers, and can cause them to associate your brand with certain emotions.<\/span><\/p>\n

But what does the typography (AKA the font) you’ve selected communicate?<\/span><\/p>\n

For an example, let’s take a look at the typography of the logo design of <\/span>Pretty Small Shoes<\/span><\/a>, a company that caters to women with small feet size that have trouble finding what they need in traditional stores.<\/span><\/p>\n

The words “pretty” and “shoes” are written in a thin, lowercase, and feminine font. The word “small” is sandwiched between the two, and written in a bold font. This means that the consumer’s eyes will go right to that word.<\/span><\/p>\n

This is perfect, because it makes it instantly clear that women looking for small-sized shoes are the brand’s target market.<\/span><\/p>\n

More On Font<\/b><\/h3>\n

When you’re <\/span>choosing the font<\/span><\/a> for your logo design, readability is the most important thing to consider.<\/span><\/p>\n

If customers are unable to read your font, it tells your market that you’re unprofessional, sloppy, and just not very intelligent. However, if you choose a font that’s both legible and on-brand?<\/span><\/p>\n

Well then, you’ll cause serious heads to turn.<\/span><\/p>\n

For example, if you’re a wedding website, you might want to choose a loopy, formal script like something you’d see on a wedding invitation. If you’re a fitness bootcamp studio, go with lettering that’s bold, big, and even three-dimensional to make it stand out.<\/span><\/p>\n

If you want to prove to your customers that your brand does things in a completely unique way?<\/span><\/p>\n

We suggest meeting up with <\/span>a local designer<\/span><\/a> and asking them to create a customized font just for your brand.<\/span><\/p>\n

Image Is Everything<\/b><\/h2>\n

The final aspect of your logo design is the most important: the central image you select to represent your brand.<\/span><\/p>\n

This image has to do a lot of work in a small space.<\/span><\/p>\n

It needs to identify your target market, show what sets you apart from the competition, tell some kind of a story, and be interesting enough to make people want to learn more about your brand.<\/span><\/p>\n

However, when you’re selecting an image, it might surprise you to learn that simpler is often better.<\/span><\/p>\n

Think about it.<\/span><\/p>\n

When you see a logo with tons of different colors, lots of details, and over-the-top design elements, what do you think?<\/span><\/p>\n

Chances are, you think the brand looks desperate, messy, and you’re not quite able to tell what the company’s overall message actually is.<\/span><\/p>\n

So, when you’re choosing an image, don’t be afraid to scale things back — and keep things active. When we say “active” design, we mean that you should choose an image that shows something moving or in action.<\/span><\/p>\n

The most famous example of active design?<\/span><\/p>\n

The Twitter logo.<\/span><\/p>\n

Instead of just sitting on a branch, the bird is shown in flight, wings outstretched. This engages customers, and encourages them to get on board with a company that is, quite literally, going places.<\/span><\/p>\n

Need More Logo Design Advice?<\/b><\/h2>\n

Whether you’re due for a rebranding or creating a logo for your new business, we hope that you use the above tips to create a branded, impactful design.<\/span><\/p>\n

Just remember, every aspect of your logo — the color, the font, and the image — should be working to make an emotional connection with your target market.<\/span><\/p>\n

Need additional logo design advice? Want to learn more about how other forms of design, like <\/span>web and graphic design<\/span><\/a>, can help to make your website more effective?<\/span><\/p>\n

If so, spend some time on our website and blog to access thousands of design tips that will blow your competition away and gain you loyal customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A logo is often a customer’s first impression of a brand. Therefore, it’s key for logo design to communicate as much about a brand as possible. Here’s how. More<\/a><\/p>\n","protected":false},"author":1,"featured_media":26108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[172],"adace-sponsor":[],"class_list":{"0":"post-26107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design","8":"tag-logo-design"},"acf":[],"yoast_head":"\nWhat Your Logo Design Says About Your Brand<\/title>\n<meta name=\"description\" content=\"A logo is often a customer's first impression of a brand. Therefore, it's key for logo design to communicate as much about a brand as possible. 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