{"id":26089,"date":"2018-02-14T12:43:35","date_gmt":"2018-02-14T04:43:35","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=26089"},"modified":"2018-02-14T12:43:35","modified_gmt":"2018-02-14T04:43:35","slug":"build-budget-conscious-marketing-concept-furniture-store","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/build-budget-conscious-marketing-concept-furniture-store\/","title":{"rendered":"How to Build a Budget-Conscious Marketing Concept for a Furniture Store"},"content":{"rendered":"

Marketing can be difficult — you think you have to market as much as possible but you also understand certain strategies will benefit your marketing efforts.<\/span><\/p>\n

This is true for a furniture company. You have so many great products and you want the world to see them.<\/span><\/p>\n

But a tight budget is constricting you from achieving the best marketing strategy.<\/span><\/p>\n

Don’t think you have to blow your whole income on a marketing specialist or advertising. There are plenty of cost-effective ways to market your furniture company.<\/span><\/p>\n

Your marketing efforts shouldn’t leave you hungry and homeless. Here’s a marketing concept for entrepreneurs on a budget.<\/span><\/p>\n

Flags and Signs<\/b><\/h2>\n

Not all marketing efforts should be digital. Sometimes, a classic marketing concept works just as well. Before the digital age, businesses advertised using signs or banners.<\/span><\/p>\n

You would drive past these signs and become enticed by the company.<\/span><\/p>\n

The same method still applies today. But printing advancements pave the way for new types of banners.<\/span><\/p>\n

Flags are a great example. If your furniture store is having an event such as a sale, display specially made flags outside of your business. You can also opt for classic banners or signs.<\/span><\/p>\n

These type of banners cost less than $100. Custom banners and flags are made of quality vinyl, so you can reuse them or display them for long periods of time.<\/span><\/p>\n

A Brand-Out<\/b><\/h2>\n

Develop a brand-out for your furniture company.<\/span><\/p>\n

This marketing concept is a promotional material, usually a physical one, that describes your company and your services.<\/span><\/p>\n

You can hand this advertisement out to random onlookers, at conventions, mail them, and even display them on different cars.<\/span><\/p>\n

This handout is usually in the style of a flyer. You can easily design a flyer and print them out in mass.<\/span><\/p>\n

If you have your own design and printing materials, you can do this for free. Or if you use other services, you can print hundreds for less than $500.<\/span><\/p>\n

Run Special Deals<\/b><\/h2>\n

This is an amazing marketing concept that puts no money down and could bring you more revenue.<\/span><\/p>\n

During busy shopping seasons, entice customers with furniture deals. Take old inventory and price those products down. Or, release coupons and other sale items.<\/span><\/p>\n

This is especially important for a furniture store.<\/span><\/p>\n

Furniture is expensive and customers always look for great deals on a quality piece of furniture. Offering discounts and running sales is a great way for customers to find your business and buy your furniture.<\/span><\/p>\n

Sign Waver<\/b><\/h2>\n

Do you drive around and see someone dancing around with a sign? They made you look, right?<\/span><\/p>\n

Sign wavers are a fun way to market your company.<\/span><\/p>\n

You create a sign — usually less than $100 — and hire someone part-time who’s willing to dance around outside of your business. Or, you can utilize your staff to dance during slow business hours.<\/span><\/p>\n

You can even offer additional perks, such as mention you saw the sign waver and you get a discount on your next furniture purchase. Sign wavers are memorable, but customers will immediately see a special furniture deal.<\/span><\/p>\n

Word-Of-Mouth Discounts<\/b><\/h2>\n

Customers love when businesses give back to them. Everyone enjoys a new couch or an updated bedroom set.<\/span><\/p>\n

If a customer likes your business enough, they will recommend you their friends and family. When that happens, give back to them. Offer a word-of-mouth discount and a referral service.<\/span><\/p>\n

When a new customer comes in, the customer can give the name of the person who referred them. When they do, offer that person a discount. In addition, offer the person who referred them a discount, as well.<\/span><\/p>\n

This way, your existing customers and new customers receive the discount.<\/span><\/p>\n

The referral and word-of-mouth special gives you more business and gives your customers a chance to update their furniture.<\/span><\/p>\n

And when your customers enjoy your quality and discounted furniture, they will keep referring more customers to your business.<\/span><\/p>\n

Use Digital Communication<\/b><\/h2>\n

Digital marketing<\/span><\/a> doesn’t have to involve expensive advertisements or a high-priced marketing consultant. It doesn’t even have to involve intrusive emails or mail advertisements. Exercise better digital communication with your clients.<\/span><\/p>\n

On your website, offer a messaging system. The moment a customer messages you, respond immediately.<\/span><\/p>\n

Respond to any emails in a timely fashion. Keep tabs on social media pages and respond to reviews, comments, and other methods of social communication. You can simply follow a customer back and like their posts.<\/span><\/p>\n

Participate in a Local Market<\/b><\/h2>\n

Were you thinking about buying a booth at a large furniture convention? While the promotion opportunity is there, the price is out of your budget. The cost of the booth, all of the marketing supplies and travel adds up.<\/span><\/p>\n

But you like the idea of setting up shop at a convention. So what’s the next best thing? A local market or flea market are great alternatives. You can rent a booth for a reasonable price and local events attract a lot of visitors.<\/span><\/p>\n

Furniture conventions are also oversaturated with other furniture companies. At a local event, you’ll stand out.<\/span><\/p>\n

Even though you can’t show your full inventory, you can take smaller pieces and unique pieces such as <\/span>this furniture<\/span><\/a>. Provide photographs and literature about your furniture. This way, your customers become interested in your furniture.<\/span><\/p>\n

Giveaways<\/b><\/h2>\n

What’s something everyone wants? Free products. It’s almost essential to use free products as an <\/span>advertising strategy<\/span><\/a>.<\/span><\/p>\n

But you don’t want to cut too much into your store budget. While you won’t give away a dining table for free, you can provide a centerpiece for a table. You also won’t give a bed away, but you can offer a free pillow with a bed purchase.<\/span><\/p>\n

Instead of constantly handing out freebies, you can host giveaway events. Since you won’t hold these events often, you can give out bigger and more expensive products.<\/span><\/p>\n

Use This Marketing Concept to Boost Sales for Your Furniture Store<\/b><\/h2>\n

When business owners think of marketing, they imagine expensive advertising or hiring someone to handle their marketing. But you can easily market on a budget.<\/span><\/p>\n

A lot of strategies are also free but effective, such as word-of-mouth marketing.<\/span><\/p>\n

The most important rule of marketing is expanding your audience. You don’t need a large marketing budget to achieve this.<\/span><\/p>\n

Visit our resources<\/span><\/a> for more small business advice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking to build an effective, wallet-friendly marketing concept for your furniture store? Look no further! Check out this article for all the tips you’ll need.<\/p>\n","protected":false},"author":1,"featured_media":26090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[2300],"adace-sponsor":[],"class_list":["post-26089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-concept"],"acf":[],"yoast_head":"\nHow to Build a Budget-Conscious Marketing Concept for a Furniture Store<\/title>\n<meta name=\"description\" content=\"Looking to build an effective, wallet-friendly marketing concept for your furniture store? Look no further! 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