When it comes to shopping online, customers are extremely turned off by complicated navigation and unresponsive search experiences. If you really want to satisfy your customers and increase conversion rates, your product filtering needs to improve.<\/p>\n
<\/p>\n
\u00a0<\/strong><\/p>\n \u201c<\/strong>Discoverability is when you find the perfect book, even though you were not necessarily looking for it. Findability is when you find the exact book you were looking for, even if all you\u00a0knew about it was the author\u2019s last name,\u201d conversion optimist Shanelle Mullin explains<\/a>. \u201cEcommerce product filtering, when done right, can solve both issues.\u201d<\/p>\n <\/p>\n A very small percentage of online shoppers arrive on a website knowing exactly what they\u2019re looking for. They also aren\u2019t aware of the best way to find the product amid a sea of other pages and listings.<\/p>\n <\/p>\n There\u2019s clearly a need for good product filtering, yet very few ecommerce sites actually get this aspect of web development right. One research study found that only 16 percent<\/a> of major ecommerce websites provide users with what could be classified as a \u201creasonably good\u201d filtering experience.<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n If just one out of every six major ecommerce websites is getting filtering right, you\u2019re probably coming up short as well.<\/p>\n <\/p>\n The following tips may help you enhance your filtering experience:<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n For starters, you need to provide plenty of category-specific filters for customers to utilize \u2013 especially if you offer a bunch of products with different variations. If you sell clothing, this would include filters like gender, size, color, material, brand, and price. If you sell technology, it might include brand, price, ratings, operating system, and compatibility.<\/p>\n <\/p>\n4 Tips to Enhance Your Filtering<\/strong><\/h2>\n
\n