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Doing a lot of SEO for clients at Tim B Design<\/a>, I\u2019ve learned to prioritize certain things above others when it comes to getting traffic to the websites I create. If you do nothing else for your SEO \u2013 at least do these 3 things.<\/p>\n

Targeted titles and meta-descriptions that end with a call to action.<\/p>\n

\u2018No-indexing\u2019 pages or categories you don\u2019t want to be indexed.<\/p>\n

Write 700 words for each of your main products or services and your home page.<\/p>\n

1. Targeted Titles and Meta-descriptions that end with a call to action
\n<\/strong>
\nMeta titles and descriptions are often the number one thing people think of when they think of SEO because it\u2019s so clear what they do for you. They show up directly in the search results pages and allow you to have a little ad right there when people are looking for you or your content. You just have to get them to convert people.<\/p>\n

The pages you choose should be \u2018keyword rich,\u2019 meaning you want to name them with search words people actually use to find what they want on the internet. You can use tools like Google\u2019s keyword planner, Ahrefs<\/a> or SEMRush<\/a> to do competitive analysis and find things that are getting a lot of searches, or things your competitors are going after.<\/p>\n

Once you start to get a clear picture of the things searched for the most \u2013 that\u2019s what you go after with your titles. From there, you move on to descriptions, and this time it\u2019s about getting people to click through. Don\u2019t worry about \u2018keyword stuffing\u2019 on meta descriptions, although you can mention the keyword or a variation on the keyword phrase in the description. Use action oriented language and describe exactly what the value of your content is, and end it with a call to action like \u2018learn more\u2019 or \u2018start now!\u2019<\/p>\n

2. \u2018No-indexing pages or categories you don\u2019t want indexed\u2019<\/strong><\/p>\n

\n
\n
\n
<\/div>\n<\/div><\/div><\/div>\n

Thanks Clayton Johnson<\/a> for this video.<\/p>\n

I\u2019ve had a lot of little pieces of content on my site such as \u2018marketing event directory pages\u2019 to a \u2018freelancer directory,\u2019 to hand-lettering pieces that I was doing for awhile. It was all well and good until I realized so much of what I had created was super low content count. When Google\u2019s algorithm senses your site has a bunch of pages with a low content count, it doesn\u2019t help your ranking \u2013 it hurts it.<\/p>\n

By \u2018no-indexing\u2019 with a plugin like Yoast<\/a> SEO or with a tag in the header of those pages \u2013 you can mitigate this effect, and make it so the pages are available for people to see, but aren\u2019t directly indexable by Google. This way you won\u2019t get an \u2018algorithmic penalty\u2019 for low-quality content.<\/p>\n

3. Write 700 words for each of your main products or services and your home page<\/strong><\/p>\n

Content is such a massive part of Search Engine Optimization. It\u2019s the foundation of any SEO strategy \u2013 as pages will almost always be completely ignored if they have low content count. This is for the benefit of the user of a search engine because when they are searching, they are usually searching for information-rich pages \u2013 not little snippets with one photo or what have you. Google\u2019s algorithm follows this natural tendency of humans, so if you cater to humans, you cater to Google.<\/p>\n

Writing 700 words for each of your main products or services, and your home page allows you to give the information people want \u2013 and in the process give clues to Google\u2019s algorithm that your site is valuable. If that content is complete garbage, it will notice, because people will bounce off the page and move on to the next search result. Google counts this as a \u2018bounce\u2019 and counts it against your site as a black mark. Enough of these algorithmic black marks and your site\u2019s page will move down the list and get less traffic. Follow the pattern and create value with clearly delineated headings and value on your page immediately.<\/p>\n

Notice the high-level information and the video at the beginning of this page that caters to people\u2019s natural tendencies to want immediate gratification and some kind of visual information. Do the same for your site \u2013 even with 700 words you can use visual hierarchy to keep the design clean and well organized.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Doing a lot of SEO for clients at Tim B Design, I\u2019ve learned to prioritize certain things above others when it comes to getting traffic to the websites I create. If you do nothing else for your SEO \u2013 at least do these 3 things. Targeted titles and meta-descriptions that end with a call to […] More<\/a><\/p>\n","protected":false},"author":357,"featured_media":25058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-25057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"\n3 Things You Should Do for SEO if You Do Nothing Else<\/title>\n<meta name=\"description\" content=\"Doing a lot of SEO for clients at Tim B Design, I\u2019ve learned to prioritize certain things above others when it comes to getting traffic to the websites I\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/3-top-seo-edits\/\" \/>\n<meta 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