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{"id":24887,"date":"2017-08-29T09:23:57","date_gmt":"2017-08-29T01:23:57","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=24887"},"modified":"2017-08-29T09:23:57","modified_gmt":"2017-08-29T01:23:57","slug":"5-reasons-need-animate-logo","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/5-reasons-need-animate-logo\/","title":{"rendered":"5 Reasons Why You Need to Animate Your Logo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A new animated your logo could make your brand far more attractive to consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, GIFs, which are one way to present an animated logo on your website, are\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/gifs-google-good-content-bad-seo-practice\/162753\/\"><span style=\"font-weight: 400;\">rapidly rising in popularity<\/span><\/a><span style=\"font-weight: 400;\">\u00a0online. Harness this trend to drive your brand forward!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 5 reasons why you need to animate your logo.<\/span><\/p>\n<ol>\n<li><b> They&#8217;re Eye-Catching<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Movement draws the eye, and a flashy animated logo will be more memorable than a static one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t go over the top &#8211; keep it simple, but attractive. Subtlety is better than being over the top with your use of movement and color.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try using a\u00a0<\/span><a href=\"https:\/\/www.diylogo.com\"><span style=\"font-weight: 400;\">logo generator<\/span><\/a><span style=\"font-weight: 400;\">\u00a0to help you experiment with ideas for how to animate your logo.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Animate Your Logo For SEO Reasons<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Animation has already been tipped as a good thing for brands whose products are\u00a0<\/span><a href=\"http:\/\/www.slate.com\/blogs\/future_tense\/2015\/09\/01\/google_s_new_animated_logo_is_the_future_of_mobile_branding.html\"><span style=\"font-weight: 400;\">fundamentally interactive<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s every chance that animation could help to boost your SEO ranking &#8211; as Google itself is a big fan of animation, demonstrated by its own Google Doodles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But images are always a good bet for SEO either way. Just make sure they&#8217;re optimized themselves (reasonable size, alt text and so on).<\/span><\/p>\n<ol start=\"3\">\n<li><b> Increase Brand Awareness and Attractiveness<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Logos are used to associate all products and websites with a particular brand. By using animation, you&#8217;re helping customers to make this connection more quickly than a static logo. Because you&#8217;re grabbing their attention with a moving object.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Immediately making the connection between logo and brand is powerful, as customers&#8217; brand recognition will be much stronger in the future. Here&#8217;s an example from graphic designer <a href=\"http:\/\/butlerm.tumblr.com\/post\/145970077060\/logo-animation-for-dovetail-brewery\">Mathew Butler<\/a>:\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l46CcKTfQJNNhtZdu\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/animation-loop-motion-graphics-l46CcKTfQJNNhtZdu\">via GIPHY<\/a><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><b> Tell A Story<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">An animated logo can illustrate what your company is about. Think of it as an opportunity to present a (brief) story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one basic example, think of an airline which has chosen to base its logo around the image of a plane. As a static image, that&#8217;s fairly uninspiring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how about a stylish looped GIF of planes taking off and landing? That&#8217;s just one example of how animation can capture your audience&#8217;s imaginations.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Be Unique<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You need to be using\u00a0<\/span><a href=\"https:\/\/crazyleafdesign.com\/blog\/4-innovative-web-design-trends-will-set-apart\/\"><span style=\"font-weight: 400;\">innovative web design<\/span><\/a><span style=\"font-weight: 400;\">\u00a0in order to stand out from your competition. Animated logos are still a relatively new idea, so being one of the first will make you a leader, not a follower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are thousands of logos in use today, but it&#8217;s often easy to see the similarities or common styles between many of them. And some of them are just plain boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So do something new instead of following the well-trodden path of static <a href=\"https:\/\/www.crazyleafdesign.com\/blog\/5-tips-for-creating-a-good-logo-that-represents-your-business-identity\/\">logo design<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can really connect to your audience when they&#8217;re seeing something new, and something which isn&#8217;t an obvious rehash of old ideas.<\/span><\/p>\n<p><b>Other Ways to Improve Your Website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Besides a cool new animated logo, there are many other ways to improve your web presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve got loads more information about how to build a great website &#8211; from advice on how much it should cost to getting visitors to return, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit our blog to see how you could\u00a0<\/span><a href=\"https:\/\/crazyleafdesign.com\/blog\/category\/web-design\/\"><span style=\"font-weight: 400;\">improve your site<\/span><\/a><span style=\"font-weight: 400;\">\u00a0with our useful tips.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new animated your logo could make your brand far more attractive to consumers. For example, GIFs, which are one way to present an animated logo on your website, are\u00a0rapidly rising in popularity\u00a0online. Harness this trend to drive your brand forward! Here are 5 reasons why you need to animate your logo. They&#8217;re Eye-Catching Movement [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/5-reasons-need-animate-logo\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":24888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2196],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-24887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reasons Why You Need to Animate Your Logo<\/title>\n<meta name=\"description\" content=\"From Google to web design, animated logos are popping up everywhere. Does your company need one? 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