{"id":24680,"date":"2017-07-17T08:16:02","date_gmt":"2017-07-17T00:16:02","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=24680"},"modified":"2017-07-17T08:16:02","modified_gmt":"2017-07-17T00:16:02","slug":"outsourcing-marketing-content-writing","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/outsourcing-marketing-content-writing\/","title":{"rendered":"How Outsourcing Your Marketing Content Writing"},"content":{"rendered":"<div id=\"contentsContainer\">\n<div id=\"contents\">\n<p id=\"E93\" class=\"qowt-stl-Title\"><span id=\"E94\"><\/span><span id=\"E96\">Google has<\/span><span id=\"E97\"> around<\/span><span id=\"E98\"> <\/span><span id=\"E99\">3.35<\/span><span id=\"E100\"> million results for<\/span><span id=\"E101\"> \u2018content <\/span><span id=\"E102\">writing<\/span><span id=\"E103\">\u2019, which clearly <\/span><span id=\"E104\">shows<\/span><span id=\"E105\"> that the <\/span><span id=\"E106\">hype<\/span><span id=\"E107\"> about <\/span><span id=\"E108\">this keyword is real.<\/span><\/p>\n<p id=\"E109\"><span id=\"E110\">Content <\/span><span id=\"E111\">writing<\/span><span id=\"E112\"> is a<\/span><span id=\"E113\"> v<\/span><span id=\"E114\">ital part of digital marketing. T<\/span><span id=\"E115\">his is the reason that people <\/span><span id=\"E116\">use content<\/span><span id=\"E117\"> for brand awareness,<\/span><span id=\"E118\"> cu<\/span><span id=\"E119\">stomer loyalty, lead generation, new customers, introduction to a product, service or agency and various other<\/span><span id=\"E120\"> marketing<\/span><span id=\"E121\"> <\/span><span id=\"E122\">purposes. <\/span><\/p>\n<p id=\"E123\"><span id=\"E124\">The<\/span><span id=\"E125\"> ROI of content marketing is up to 88% however, <\/span><span id=\"E126\">the <\/span><span id=\"E127\">determined <\/span><span id=\"E128\">ROI entirely depends on your organization\u2019s content creation practices.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-24681\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 400'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/07\/writer-on-laptop.jpg\" alt=\"laptop writer\" width=\"600\" height=\"400\" \/><\/p>\n<h2 id=\"E129\" class=\"qowt-stl-Heading2\"><span id=\"E130\">Is Your In-house Team Effective Enough? <\/span><\/h2>\n<p id=\"E131\"><span id=\"E132\">Even if you have developed a seemingly great <\/span><span id=\"E133\">team for <\/span><span id=\"E134\">cont<\/span><span id=\"E135\">ent creation and management<\/span><span id=\"E136\">, <\/span><span id=\"E137\">you may not<\/span><span id=\"E138\"> be able to<\/span><span id=\"E139\"> generate your determined ROI. Why? <\/span><span id=\"E140\">The complex process of content writing <\/span><span id=\"E141\">is based on various steps that include designing the c<\/span><span id=\"E142\">ontent according to your brand image<\/span><span id=\"E143\">,<\/span><span id=\"E144\"> researching the target market, researching <\/span><span id=\"E145\">necessary statistics <\/span><span id=\"E146\">and facts about the<\/span><span id=\"E147\"> topic and writing the content in a convincing <\/span><span id=\"E148\">manner. <\/span><\/p>\n<p id=\"E149\"><span id=\"E150\">Your research<\/span><span id=\"E151\"> <\/span><span id=\"E152\">source <\/span><span id=\"E153\">or the source <\/span><span id=\"E154\">of your content<\/span><span id=\"E155\"> <\/span><span id=\"E156\">should be authentic and reliable. <\/span><span id=\"E157\">Finally, the content is edited to ensure <\/span><span id=\"E158\">that it is readable, simple<\/span><span id=\"E159\">, engaging<\/span><span id=\"E160\"> and<\/span><span id=\"E161\"> understandable. <\/span><span id=\"E162\">Your<\/span><span id=\"E163\"> content s<\/span><span id=\"E164\">hould <\/span><span id=\"E165\">also <\/span><span id=\"E166\">project your brand values and serve marketing purpose<\/span><span id=\"E167\">s<\/span><span id=\"E168\">.<\/span><\/p>\n<h2 id=\"E169\" class=\"qowt-stl-Heading2\"><span id=\"E170\">What <\/span><span id=\"E171\">Goes W<\/span><span id=\"E172\">rong?<\/span><\/h2>\n<p id=\"E173\"><span id=\"E174\">A few content writing and marketing mistakes should not stop your team from <\/span><span id=\"E175\">generating creative content. However, the problem is that<\/span><span id=\"E176\"> the<\/span><span id=\"E177\"> content marketing industry is <\/span><span id=\"E178\">continuously<\/span><span id=\"E179\"> changing<\/span><span id=\"E180\"> and <\/span><span id=\"E181\">evolving. Each<\/span><span id=\"E182\"> year, Google and other major search engines <\/span><a id=\"E183\" contenteditable=\"false\" href=\"http:\/\/searchengineland.com\/search-update-impact-on-seo-content-strategies-240558\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"E184\" class=\"qowt-stl-Hyperlink\">introduce new algorithm<\/span><span id=\"E185\" class=\"qowt-stl-Hyperlink\">s and rules<\/span><\/a><span id=\"E188\"> to ensure t<\/span><span id=\"E189\">he distribut<\/span><span id=\"E190\">ion of <\/span><span id=\"E191\">high quality<\/span><span id=\"E192\"> and<\/span><span id=\"E193\"> informative<\/span><span id=\"E194\"> content to the masses<\/span><span id=\"E195\">. <\/span><span id=\"E196\">The change is so <\/span><span id=\"E197\">aggressive<\/span><span id=\"E198\"> tha<\/span><span id=\"E199\">t your team ma<\/span><span id=\"E200\">y lag behind <\/span><span id=\"E201\">if it does not adapt to the <\/span><span id=\"E202\">latest content creation and marketing <\/span><span id=\"E203\">techniques.<\/span><\/p>\n<p id=\"E204\"><span id=\"E205\">For <\/span><span id=\"E206\">active and effective content market<\/span><span id=\"E207\">ing<\/span><span id=\"E208\">, you need q<\/span><span id=\"E209\">uantity along with the quality. A majority of the in-house content marketing teams struggle with creating quality content in large quantit<\/span><span id=\"E210\">ies<\/span><span id=\"E211\">. After\u00a0<\/span><span id=\"E212\">c<\/span><span id=\"E214\">ontent writing, your teams need to <\/span><span id=\"E215\">devise effective <\/span><span id=\"E216\">content <\/span><span id=\"E217\">distribution, marketing, and f<\/span><span id=\"E218\">ollow-up strategies<\/span><span id=\"E219\"> to generate the determined ROI<\/span><span id=\"E220\"> <\/span><span id=\"E221\">and it is a struggle in itself.<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\">\n<div id=\"contents\">\n<h2 id=\"E222\" class=\"qowt-stl-Heading2\"><span id=\"E223\">Pros of Outsourcing Content Writing<\/span><\/h2>\n<p id=\"E224\"><span id=\"E225\">As mentioned earlier, <\/span><span id=\"E226\">content writing is the backbone of your <\/span><span id=\"E227\">digital <\/span><span id=\"E228\">marketing plan.<\/span><span id=\"E229\"> <\/span><span id=\"E230\">If you <\/span><a id=\"E231\" contenteditable=\"false\" href=\"https:\/\/getcodeless.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"E232\" class=\"qowt-stl-Hyperlink\">look at recent blogging statistics<\/span><\/a><span id=\"E233\"> you will see that 64% of B2B marketers outsource their writing. <\/span><span id=\"E234\">Everyone else is getting on the trend, so why should you miss out? <\/span><span id=\"E235\">By <\/span><span id=\"E236\">outsourcing content writing, you will not only <\/span><span id=\"E237\">strengthen y<\/span><span id=\"E238\">our core digital marketing plan<\/span><span id=\"E239\"> but you <\/span><span id=\"E240\">can<\/span><span id=\"E241\"> also <\/span><span id=\"E242\">reap various other benefits<\/span><span id=\"E243\">.<\/span><span id=\"E244\"> These include:<\/span><\/p>\n<h3 id=\"E245\" class=\"qowt-stl-Subtitle\"><span id=\"E246\">Sav<\/span><span id=\"E247\">ing<\/span><span id=\"E248\"> Mone<\/span><span id=\"E249\">y and Time<\/span><\/h3>\n<p id=\"E250\"><span id=\"E251\">The cost of outsou<\/span><span id=\"E252\">rced content is not only <\/span><span id=\"E253\">reasonable<\/span><span id=\"E254\">, but it is also <\/span><span id=\"E255\">restricted to the quantity of usable content.<\/span><span id=\"E256\"> Let\u2019s break it down.<\/span><\/p>\n<p id=\"E257\"><strong><span id=\"E258\">Scalability<\/span><\/strong><span id=\"E259\">\u2013The biggest benefit of outsourcing content writing is that you will receive <\/span><span id=\"E260\">the determined quality <\/span><span id=\"E261\">and quantity of content while <\/span><span id=\"E262\">remaining within<\/span><span id=\"E263\"> your <\/span><span id=\"E264\">budget. When<\/span><span id=\"E265\"> planning your monthly budg<\/span><span id=\"E266\">et, you can calculate the costs, compare <\/span><span id=\"E267\">market rates<\/span><span id=\"E268\"> and <\/span><span id=\"E269\">create<\/span><span id=\"E270\"> a budget for content writing<\/span><span id=\"E271\">.<\/span><span id=\"E272\"> Above all, <\/span><span id=\"E273\">the main advantage is that <\/span><span id=\"E274\">you will not <\/span><span id=\"E275\">have to <\/span><span id=\"E276\">pay for unusable content!<\/span><\/p>\n<p id=\"E277\"><strong><span id=\"E278\">Restricted Cost<\/span><\/strong><span id=\"E279\">\u2013<\/span><span id=\"E280\"> Outsourced content writing means that <\/span><span id=\"E281\">you <\/span><span id=\"E282\">have to <\/span><span id=\"E283\">pay the price for usable content only.<\/span><a href=\"https:\/\/www.bkacontent.com\/outsourcing-vs-in-house-writing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"E284\"> For example,<\/span><\/a><span id=\"E285\"> you hire a team of three people for content writing. The average salary of each employee is $<\/span><span id=\"E287\">3,500, which means that you will invest at least $<\/span><span id=\"E288\">\u00a310,500 per month in content writing.<\/span><span id=\"E289\"> Each member of your team is writing 20,000 words per month <\/span><span id=\"E290\">or 60,000 words<\/span><span id=\"E291\"> <\/span><span id=\"E292\">in total<\/span><span id=\"E293\">, <\/span><span id=\"E294\">which means that you are paying $5.714 per word for content writing. <\/span><\/p>\n<p id=\"E295\"><span id=\"E296\">Have a look at outsourced content writing.<\/span><span id=\"E297\"> The average <a href=\"https:\/\/www.quora.com\/How-much-should-a-blogger-get-paid-for-a-300-400-word-meaningful-article-blog-post-that-discusses-fashion\">cost of high-quality content<\/a> is $12.5 per 3<\/span><span id=\"E298\">00 words. If you receive 60,000 words in a month by outsourcing content writing, you will <\/span><span id=\"E299\">be <\/span><span id=\"E300\">invest<\/span><span id=\"E301\">ing<\/span><span id=\"E302\">\u00a0$2,528 only [(60,000\/300)*12.5]. <\/span><span id=\"E303\">It is a very simple and practical calculation <\/span><span id=\"E304\">that clearly highlights the <\/span><span id=\"E305\">benefits<\/span><span id=\"E306\"> of outsourcing<\/span><span id=\"E307\"> your <\/span><span id=\"E308\">content<\/span><span id=\"E309\">, such as <\/span><span id=\"E310\">saving up<\/span><span id=\"E311\"> to <\/span><span id=\"E312\">2\/3<\/span><span id=\"E313\">rd<\/span><span id=\"E314\"> of your <\/span><span id=\"E315\">money<\/span><span id=\"E316\"> which you can use for other purposes.<\/span><\/p>\n<h2 id=\"E317\" class=\"qowt-stl-Subtitle\"><span id=\"E318\">Latest Digital Marketing Techniques<\/span><\/h2>\n<p id=\"E319\"><span id=\"E320\">P<\/span><span id=\"E321\">rofessional content writing service providers <\/span><span id=\"E322\">follow all <\/span><span id=\"E323\">the latest content writing rules and algorithmic requirements of search engines.<\/span><span id=\"E324\"> By outsourcing content writing to a reliable service\u00a0<\/span>provider<span id=\"E325\">, you can minimise<\/span><span id=\"E326\"> the chances of failure.<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\">\n<div id=\"contents\">\n<h2 id=\"E327\" class=\"qowt-stl-Subtitle\"><span id=\"E328\">Consistency, Creativity and P<\/span><span id=\"E329\">r<\/span><span id=\"E330\">oductiv<\/span><span id=\"E331\">ity<\/span><\/h2>\n<p id=\"E332\"><span id=\"E333\">Effective digital marketing requires you to build and maintain B2C relation<\/span><span id=\"E334\">s<\/span><span id=\"E335\"> and <\/span><span id=\"E336\">follow-up<\/span><span id=\"E337\"> on<\/span><span id=\"E338\"> your prospects. <\/span><span id=\"E339\">By outsourcing content writing, you can keep your social media profiles and ad platforms <\/span><span id=\"E340\">updated. It<\/span><span id=\"E341\"> also<\/span><span id=\"E342\"> adds variety to your <\/span><span id=\"E343\">brand <\/span><span id=\"E344\">reputation online<\/span><span id=\"E345\">. <\/span><\/p>\n<h2 id=\"E346\" class=\"qowt-stl-Subtitle\"><span id=\"E347\">Well-Distributed<\/span><span id=\"E348\"> Energy and Enthusiasm<\/span><\/h2>\n<p id=\"E349\"><span id=\"E350\">Content writing can be exhausting<\/span><span id=\"E351\">. Many entrepreneurs prefer DIY content writing to save money, and end up <\/span><span id=\"E352\">stressed<\/span><span id=\"E353\"> with <\/span><span id=\"E354\">minimum profits<\/span><span id=\"E355\">. <\/span><span id=\"E356\">If creative burnout reflects<\/span><span id=\"E357\"> in your content, you may lose <\/span><span id=\"E358\">potential customers. In contrast, w<\/span><span id=\"E359\">hen you outsource <\/span><span id=\"E360\">your<\/span><span id=\"E361\"> content wri<\/span><span id=\"E362\">ting needs, your workload reduces and you <\/span><span id=\"E363\">can <\/span><span id=\"E364\">thus focus<\/span><span id=\"E365\"> on other <\/span><span id=\"E366\">aspects of your <\/span><span id=\"E367\">business.<\/span><\/p>\n<p id=\"E368\"><span id=\"E369\">Outsourced content writing pulls you out from <\/span><span id=\"E370\">the <\/span><span id=\"E371\">all-or-nothing situation. <\/span><span id=\"E372\">Even if you do not get 100%<\/span><span id=\"E373\"> <\/span><span id=\"E374\">ROI, you will <\/span><span id=\"E375\">generate some profit<\/span><span id=\"E376\">s in return of your <\/span><span id=\"E377\">investment. Simply<\/span><span id=\"E378\"> put, you get quality and quantity along w<\/span><span id=\"E379\">ith saving your time and money by o<\/span><span id=\"E380\">utsourcing your content writing<\/span><span id=\"E381\">.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google has around 3.35 million results for \u2018content writing\u2019, which clearly shows that the hype about this keyword is real. Content writing is a vital part of digital marketing. This is the reason that people use content for brand awareness, customer loyalty, lead generation, new customers, introduction to a product, service or agency and various [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"adace-sponsor":[],"class_list":["post-24680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Outsourcing Your Marketing Content Writing<\/title>\n<meta name=\"description\" content=\"Google has around 3.35 million results for \u2018content writing\u2019, which clearly shows that the hype about this keyword is real. 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