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{"id":21224,"date":"2016-05-06T22:48:37","date_gmt":"2016-05-06T14:48:37","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=21224"},"modified":"2018-08-27T17:13:56","modified_gmt":"2018-08-27T09:13:56","slug":"naming-a-boutique-guide","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/naming-a-boutique-guide\/","title":{"rendered":"The Ultimate Guide of How to Name a Boutique Shop"},"content":{"rendered":"<p>If you are looking to start an online boutique shop one of the first things you will need to create\u00a0a name. Naming a company is no easy task. If you&#8217;re searching the internet you probably came across Shopify&#8217;s\u00a0<a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\/boutique\" target=\"_blank\" rel=\"noopener noreferrer\">boutique name generator<\/a>. As great as it sounds I often find it gives you mediocre results. Below I have outlined a specific\u00a0formula that I have used to help name dozens of companies.<\/p>\n<p><strong>Note: We love using Wix site builder to create our e-commerce site within a minute. It&#8217;s probably the <a href=\"https:\/\/www.crazyleafdesign.com\/blog\/WixCreateOnlineStore\" target=\"_blank\" rel=\"noopener noreferrer\">best place to start an online store<\/a>.<\/strong><\/p>\n<p><strong>You might also like to read:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-start-an-online-boutique\/\">How To Start An Online Boutique \u2013 Ultimate Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/best-boutique-logo-designs\/\" rel=\"bookmark\">12 Best Boutique Logo Designs \u2013 Inspiration<\/a><\/li>\n<li><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/boutique-style-matters\/\" rel=\"bookmark\">Why Boutique Style Matters<\/a><\/li>\n<li><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/the-top-boutique-business-cards\/\" rel=\"bookmark\">11 Best Boutique Business Card Designs<\/a><\/li>\n<\/ul>\n<h2>How does name generator work?<\/h2>\n<p>Here is a dirty little secret. The &#8220;boutique&#8221; name generator is the same as their jewelry&#8221; or &#8220;furniture&#8221; store name generator. Each one get&#8217;s its own page with a unique title but they serve the same results.<\/p>\n<p>That&#8217;s why the results are so generic and often out of place. Let&#8217;s be honest, you don&#8217;t want a generic name for your store! As an example, I used the word &#8220;turquoise&#8221; as the query and got these results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21225 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 450'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-11.44.54-PM-600x450.png\" alt=\"boutique name results from shopify generator\" width=\"600\" height=\"450\" \/><\/p>\n<p>Terrible! Who wants to name your boutique &#8220;Digital turquoise&#8221; or &#8220;Eco Turquoise&#8221;. Let&#8217;s jump into how to find a great name that is unique and memorable.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-large wp-image-21373 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 720 253'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Parts-of-a-good-name-1024x360.png\" alt=\"parts of a good name\" width=\"720\" height=\"253\" \/><\/h4>\n<h2>What are the parts of a good name?<\/h2>\n<p>Our friends at the naming agency Igor have created an in-depth 28-page <a href=\"http:\/\/www.igorinternational.com\/process\/igor-naming-guide_short.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">guide<\/a> for naming. They list that a good name should be able to:<\/p>\n<ul>\n<li>Separate\u00a0you from\u00a0your competition<\/li>\n<li>Be unforgettable<\/li>\n<li>Create a positive image with your audience<\/li>\n<li>Fit the products that you are going to sell<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>How to come up with boutique name ideas<\/h2>\n<p>The first step in coming up with a catchy business name is brainstorming. To start you can use some online tools to jump start the idea. First you want to identify how you want your customers to feel when they hear the name. Will it be descriptive of your products or more abstract. Some of the most\u00a0famous boutiques just use their founders name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-large wp-image-21372 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 720 377'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/define-1024x536.png\" alt=\"define your boutique brand values\" width=\"720\" height=\"377\" \/><\/p>\n<h3><strong>Define Brand Values<\/strong><\/h3>\n<p>Before you come up with a list of name ideas come up with a list of values that you want your brand to stand for. This will help you come up with words that represent these values. Below we have put together a list of values that we want our fictional boutique brand to stand for:<\/p>\n<ul>\n<li>Positive<\/li>\n<li>Smart<\/li>\n<li>Tasteful<\/li>\n<li>Honest<\/li>\n<li>Brave<\/li>\n<li>Aspiring<\/li>\n<li>Empowering<\/li>\n<\/ul>\n<p>These words will help us when we start to brainstorm names.<\/p>\n<p>Before you take to the online tools you want to start by using a pen and paper. Write down all your ideas for a name. You can use a list or web to help create a mind map.<\/p>\n<p>Using the values above here are a few name examples with the rational behind them. We created this list of names for this blog post. To show how they could look as a brand we have designed a logo for each one.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-large wp-image-21374 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 720 253'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/going-1-1024x360.png\" alt=\"brainstorming a great name chimp\" width=\"720\" height=\"253\" \/><\/h4>\n<h3>Brainstorm Names<\/h3>\n<h4><strong>Translate a word to Greek, Latin, or French:<\/strong><\/h4>\n<p><strong><br \/>\n<\/strong><em>Theseus Boutique<\/em><strong>\u00a0<\/strong>&#8211; this name comes from the greek god Theseus who was the god\u00a0of justice and wisdom. These are values that we want the brand to stand for. For this I just googled &#8220;gods that stand for intelligence&#8221;.<\/p>\n<h4><strong>Use an obscure color:<\/strong><\/h4>\n<p><strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-21382 size-medium aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/1-1-600x120.jpg\" alt=\"cordovan logo\" width=\"600\" height=\"120\" \/><br \/>\n<\/strong><em>Cordovan<\/em><strong>\u00a0&#8211;\u00a0<\/strong>Colors cary so much emotion, it makes sense to use a color for your brand. There are thousands of color names you can use. There is a great\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_colors:_A\u2013F\" target=\"_blank\" rel=\"noopener noreferrer\">list on Wikipedia<\/a>.<\/p>\n<h3><strong>Use an ancient god:<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21380 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/3-1-600x120.jpg\" alt=\"colis boutique logo\" width=\"600\" height=\"120\" \/><br \/>\n<\/strong><em>Colos\u00a0Boutique<\/em><strong> &#8211;\u00a0<\/strong>if you want your brand to have an old world and tasteful feel look for your brand value translations in latin or greek. Colos means color, cosmetic, and beauty in latin. For a boutique using a French name could help create an upscale feel.<\/p>\n<h3><strong>Combine words\u00a0that\u00a0describe what you do:<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21381 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/2-1-600x120.jpg\" alt=\"smart style logo\" width=\"600\" height=\"120\" \/><br \/>\n<\/strong><em>Smart Style<\/em><strong> &#8211;\u00a0<\/strong>this uses a modifier like &#8220;style&#8221;\u00a0or &#8220;shop&#8221; to help tell the story of what we do. Smart is from the keyword list but you could use any word here.<\/p>\n<h3><strong>Use an animal for your brand:<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21379 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/4-600x120.jpg\" alt=\"togo boutique logo\" width=\"600\" height=\"120\" \/><br \/>\n<\/strong><em>Togo Boutique<\/em>\u00a0&#8211; this short memorable name has a strong and honest name. It comes from Togo the brave lead dog that led the 1925 sled-dog team that reached Nome in Alaska. I found a list of animals that stood for each of the above values and choose the ones that I liked the best.<\/p>\n<h3><strong>Combine two words:<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21378 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/5-1-600x120.jpg\" alt=\"needle and maker logo\" width=\"600\" height=\"120\" \/><br \/>\n<\/strong><em>Needle &amp; Maker<\/em><strong>\u00a0<\/strong> &#8211; Combining two words can help create a unique and descriptive name for your brand. For the domain make sure to use the word &#8220;and&#8221; not &#8220;&amp;&#8221;.<\/p>\n<h2>Strategies\u00a0to broaden your name search<\/h2>\n<p>If you still haven&#8217;t found a cute boutique name don&#8217;t fret! We are going to give you a few online tools to expand your search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-medium wp-image-21371 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 371'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-04-at-2.13.45-PM-600x371.png\" alt=\"Mind map of cloth synonyms \" width=\"600\" height=\"371\" \/><\/p>\n<p><strong>A Visual Thesaurus<\/strong>\u00a0&#8211; Using a <a href=\"https:\/\/www.visualthesaurus.com\" target=\"_blank\" rel=\"noopener noreferrer\">visual thesaurus<\/a> can help you expand your search.\u00a0The mind map feature can make it easier to visualize the name.<\/p>\n<p><strong>Misspell your name!\u00a0<\/strong>&#8211; This might come as a surprise but more and more companies are using unique spellings to differentiate and get a short domain name. Some techniques include: ending in ly, dropping the first vowel, combining words, and dropping syllables.<\/p>\n<h4><strong>How to make sure you can get the domain<\/strong><\/h4>\n<p>You want to make sure you can buy the domain. Some online commerce platforms let you buy your domain directly through them. You can use\u00a0<a href=\"https:\/\/www.name.com\" target=\"_blank\" rel=\"noopener noreferrer\">name.com<\/a> to check if your domain is available. If the .com is not available they will give you other domain options.<\/p>\n<p>Today it is less important to have a .com domain. As of publishing the new domain. shop is still pending release. You can <a href=\"https:\/\/www.name.com\/domains\/shop\" target=\"_blank\" rel=\"noopener noreferrer\">check here<\/a> to see if .shop is available.<\/p>\n<p>You can also use a modifier or add another word to the domain. If you wanted the domain nestandcrown.com but it wasn&#8217;t available you could add a word like &#8220;the&#8221; in front to create thenestandcrown.com. Also using a location like nye is a possible domain modifier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-21375 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 560 315'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/BOUTIQUE.jpg\" alt=\"digital checklist for choosing a name\" width=\"560\" height=\"315\" \/><\/p>\n<h3><strong>Checklist before choosing a name<\/strong><\/h3>\n<p>Here is a short list of questions to ask yourself before choosing a name. Remember names are hard to choose, you might not be able to find a name that meets all the criteria.<\/p>\n<ul>\n<li>Is it easy to remember and pronounce?<\/li>\n<li>Is it hard to spell? If so are you okay with this?<\/li>\n<li>Is the domain available?<\/li>\n<li>Are there other people using the name? If so it might be best to look for another name.<\/li>\n<li>Is it offensive? If it&#8217;s offensive to someone it&#8217;s best to skip that name.<\/li>\n<li>Is the name time tested? Will it feel old in 5 years?<\/li>\n<li>Is social media available? Namecheck makes it easy to check all <a href=\"https:\/\/namechk.com\" target=\"_blank\" rel=\"noopener noreferrer\">social media and domain name availability<\/a>. It should be noted that we don&#8217;t recommend throwing away a great name because you can&#8217;t get the twitter handle. Many brands use a modifier like adding &#8220;shop&#8221; or &#8220;boutique&#8221; at the end.<\/li>\n<li>Is the name going to be remembered by people or does it fall flat?<\/li>\n<\/ul>\n<h3>Choosing a tagline<\/h3>\n<p>If you choose a name that isn&#8217;t descriptive of what you do it might be beneficial to add a tagline. A tagline acts to help describe what your shop does. For example If your store was named Todo Boutique an acceptable tagline would be &#8220;sophisticated style&#8221;. When coming up with your tagline make sure to keep it short and specific.<\/p>\n<p>Often we see generic and long taglines. Remember you want it to have punch and impact. Having a keyword in your tagline can also help people identify what you do. Here are some of our favorite taglines of luxury brands:<\/p>\n<ul>\n<li>Madewell &#8220;Mix Well. Madewell&#8221;<\/li>\n<li>Levis. Original jeans. Original people<\/li>\n<li>Tiffany &#8211; True Love<\/li>\n<\/ul>\n<h4><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-large wp-image-21376 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 720 405'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/boutiques-1024x576.jpg\" alt=\"nyc best boutique names case stud\" width=\"720\" height=\"405\" \/><\/h4>\n<h4>Famous NYC Boutique Names<\/h4>\n<p>As an example of what a great Boutique name we wanted to pull together a list of some of the most popular boutique names from NYC and dissect\u00a0what they mean and why they are successful. Credit to Racked New York for <a href=\"http:\/\/ny.racked.com\/maps\/best-indie-stores-nyc\" target=\"_blank\" rel=\"noopener noreferrer\">the list<\/a>. It might be a good resource for getting ideas. Below is what they said:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-21384 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 448 104'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-06-at-10.38.51-AM.png\" alt=\"life curated logo\" width=\"448\" height=\"104\" \/><\/p>\n<p><strong>Life:Curated &#8211;\u00a0<\/strong>We wanted to build a boutique that provided focused, style-driven fashion and homegoods to make life more beautiful. The name <a href=\"http:\/\/life-curated.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Life:Curated<\/a> came about organically from that mission statement. A curated lifestyle store.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-21383 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 298 96'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-06-at-10.38.56-AM.png\" alt=\"owen logo\" width=\"298\" height=\"96\" \/>Owen &#8211;<\/strong>\u00a0Founder and owner Phillip Salem has been focusing on his <a href=\"http:\/\/owennyc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OWEN<\/a> Bag line. Owen is Phillip&#8217;s middle name and his late mother&#8217;s maiden name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-21386 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 298 158'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-06-at-10.38.39-AM.png\" alt=\"swords smith logo\" width=\"298\" height=\"158\" \/><\/p>\n<p><strong>Swords-Smith &#8211;\u00a0<\/strong>The name <a href=\"http:\/\/swords-smith.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Swords-Smith<\/a> is a hyphenated version of the 2 owners last names: Briana Swords and R. Smith.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-21385 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 372 166'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-06-at-10.38.45-AM.png\" alt=\"catbird logo\" width=\"372\" height=\"166\" \/><\/p>\n<p><strong>CatBird &#8211;\u00a0<\/strong>Founder Rony Vardi named her store <a href=\"https:\/\/www.catbirdnyc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CatBird<\/a> after an old Audubon print she had of a catbird. When she opened in 2004, she hoped that the store would evolve over time, and she wanted the name to allow for that freedom.<\/p>\n<h2><strong>Next Step in Starting\u00a0Your Online Boutique<\/strong><\/h2>\n<p>Once you have chosen your name it&#8217;s time to <a href=\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-start-an-online-boutique\/\">build your store<\/a>! Online boutiques have continued to grow in popularity. We have created a guide to how to start your online boutique. It is filled with helpful tips including: how to manage inventory, market your brand online, and choose an commerce provider.<\/p>\n<p>If you have any thoughts on the post or ideas for a boutique name post them in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking to start an online boutique shop one of the first things you will need to create\u00a0a name. Naming a company is no easy task. If you&#8217;re searching the internet you probably came across Shopify&#8217;s\u00a0boutique name generator. As great as it sounds I often find it gives you mediocre results. Below I [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/naming-a-boutique-guide\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":21375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2196,2],"tags":[2197,173,2198],"adace-sponsor":[],"class_list":{"0":"post-21224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-graphic-design","9":"tag-boutique","10":"tag-branding","11":"tag-naming"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide of How to Name a Boutique Shop<\/title>\n<meta name=\"description\" content=\"If you are looking to start an online boutique shop one of the first things you will need to create\u00a0a name. 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