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Squarespace<\/a>\u00a0and Etsy are some of the website builders that have seen the novice web development niche blossom. They have offered salvation to ordinary folk who couldn\u2019t tell ordinary HTML code from PHP. Both have made a foothold in the ecommerce niche and with the release of Etsy\u2019s new\u00a0Pattern<\/a>, we can only conclude that Etsy wants to take home the lion\u2019s share of the market.<\/p>\n

\"computer<\/p>\n

So how do the two compare? Is there any difference between Etsy\u2019s conventional builder and the new Pattern or is it simply a marketing strategy? Here\u2019s what we think:<\/p>\n

Integration<\/h2>\n

If you already own a store on Etsy, you can easily integrate it with your Pattern-built website. Etsy keeps your inventory synced by automatically importing it. Also, you will be able to scrutinize your analytics for both your Etsy store as well as your Pattern-built site on a single dashboard. To be fair you\u2019d be able to do the same with an e-commerce store on Squarespace. Etsy has a leg up on Squarespace when it comes to\u00a0integration\u00a0though.<\/p>\n

Payment Processing<\/h2>\n

This is still a pain on Squarespace where sellers are limited to using Stripe as their default payment processor. Pattern inherits payment processing standards from Etsy and thus accepts PayPal as well as credit cards. Adding to the injury, Squarespace is more expensive. Whereas you only get charged 3.5% per transaction on Pattern and an additional $15\/month, Squarespace will charge up to $70\/mo billed annually or $80\/month billed month-to-month in addition to 2.9% + $0.30 charged by Stripe for each transaction. This\u00a0overage\u00a0alone is enough\u00a0to justify moving to Pattern.<\/p>\n

Support<\/h2>\n

Pattern\u00a0also outperforms Squarespace when it comes to customer support. Even though Squarespace boasts 24\/7 support which is responsive and complemented by a\u00a0bunch of help articles, Pattern has forums where you can pick on the thoughts of Etsy\u2019s\u00a0expansive community<\/a>\u00a0even as you wait to hear back from their support.<\/p>\n

Social Media Integration<\/h2>\n

With all its drawbacks Squarespace is good for something! Social media. Conspicuously missing on Pattern is the option to integrate your e-commerce store with sites such as Facebook and Twitter. Squarespace automatically syncs your social media accounts with items you\u2019ve updated on your store amplifying your marketing campaign for you. A big improvement to Squarespace\u2019s social media integration would be an increase in the featured social platforms such as Pinterest since it\u2019s \u00a0currently only possible to sync with Twitter and Facebook.<\/p>\n

Customization<\/h2>\n

Pattern\u00a0like Etsy doesn\u2019t seem to be developer friendly. It seems that the only\u00a0thing\u00a0you can customize\u00a0are\u00a0the templates and nothing more. Sure you\u2019ll be able to emphasize your brand\/product more than you could have on Etsy (even though you\u2019ll only be working with five themes). Yet, for a chance at greater flexibility, you\u2019re better off dealing with Squarespace using their developer platform.<\/p>\n

Our take:<\/h3>\n

Squarespace is a great tool given the amount of flexibility it offers though the cost of doing business is a great concern to most. Needless to say your choice of payments is limited due to their use of Stripe. On the other hand even though Pattern is certainly a much better option, many have claimed that they don\u2019t see the need to move from Etsy.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Squarespace\u00a0and Etsy are some of the website builders that have seen the novice web development niche blossom. They have offered salvation to ordinary folk who couldn\u2019t tell ordinary HTML code from PHP. Both have made a foothold in the ecommerce niche and with the release of Etsy\u2019s new\u00a0Pattern, we can only conclude that Etsy wants […] More<\/a><\/p>\n","protected":false},"author":341,"featured_media":21107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[2195,1609,2194],"adace-sponsor":[],"class_list":{"0":"post-21028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-websites","8":"tag-etsy","9":"tag-pattern","10":"tag-squarespace"},"acf":[],"yoast_head":"\nNew Etsy Pattern vs. Squarespace Website Builder<\/title>\n<meta name=\"description\" content=\"What added value do you get from Etsy's Pattern? 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