![\"logo](\"data:image\/svg+xml;charset=utf-8,%3Csvg)
<\/a><\/h4>\nJeeves will forever be associated to Ask.com, depicting a gentleman\u2019s gentleman, capable of fetching answers to life\u2019s complicated questions at whim. Although the US phased out the character, the UK\/Ireland decided to bring Jeeves back to due to popular demand, understandably so.<\/p>\n
Characters and figures play an imperative role in the overall marketing scheme for many companies. As a brand name is often established through memorable visuals, the additional character element brings forth a familiarity that stands the test of time. In fact, with a model figure to support the story and theme behind one\u2019s brand, a more human approach to marketing is introduced, one that taps into that emotional side that astute marketers know so well.<\/p>\n","protected":false},"excerpt":{"rendered":"
The goal when designing a logo is to ensure that it\u2019s not only memorable to its intended audience, but embodies the brand\u2019s identity which can ultimately contribute to the brand\u2019s success. Designing a logo\u00a0entails a cohesive harmony between font, color, and most importantly, a character or figure.\u00a0A character brings the logo to life, conjuring ideas, […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":19716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1053],"tags":[1670,173,663,82,56,1901,1902,1396,1055,1406,1704,172],"adace-sponsor":[],"class_list":{"0":"post-19710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-brand","9":"tag-branding","10":"tag-color","11":"tag-creative","12":"tag-design","13":"tag-emotion","14":"tag-figure","15":"tag-font","16":"tag-fonts","17":"tag-identity","18":"tag-logo","19":"tag-logo-design"},"acf":[],"yoast_head":"\nCharacters and Figures: How They Support a Brand\u2019s Logo<\/title>\n<meta name=\"description\" content=\"Check 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