{"id":19710,"date":"2015-06-11T22:45:20","date_gmt":"2015-06-11T14:45:20","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=19710"},"modified":"2015-06-12T15:46:01","modified_gmt":"2015-06-12T07:46:01","slug":"characters-and-figures-how-they-support-a-brands-logo","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/characters-and-figures-how-they-support-a-brands-logo\/","title":{"rendered":"Characters and Figures: How They Support a Brand\u2019s Logo"},"content":{"rendered":"<h2>The goal when designing a logo is to ensure that it\u2019s not only memorable to its intended audience, but embodies the brand\u2019s identity which can ultimately contribute to the brand\u2019s success.<\/h2>\n<p>Designing a logo\u00a0entails a cohesive harmony between font, color, and most importantly, a character or figure.\u00a0A character brings the logo to life, conjuring ideas, themes, events and emotions that humanizes \u00a0the efforts of marketing.<\/p>\n<p>A character tells a story, representing the brand and how they want to be perceived. In other words, a character defines how a logo will be understood for the brand itself and anybody interacting with it. From a psychological <a href=\"https:\/\/crazyleafdesign.com\/blog\/benefits-of-freelancing-5-designer-perspectives\/\" target=\"_blank\">perspective<\/a>, branding creation is directly linked to understanding how individuals communicate through figures.<\/p>\n<p>A comfortable association between a brand\u2019s logo and the consumer creates a relationship of satisfaction, loyalty, and relatedness. This emphasizes the importance of psychology in the realm of marketing, which is often overlooked or highly misunderstood.<\/p>\n<p>The association people make via the <a href=\"https:\/\/crazyleafdesign.com\/blog\/superheroes-and-comic-character-design-that-will-bring-out-your-inner-geek\/\" target=\"_blank\">characters<\/a> is crucial in how they eventually classify brands in the grand scheme of the competitive marketing world. Thus, this provides for a defining element in how individuals choose to interact or not interact with the brands. A strong character equates a strong logo, which leads to a memorable brand with potential for longevity.<\/p>\n<figure id=\"attachment_19714\" aria-describedby=\"caption-attachment-19714\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-19714 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 340'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/06\/character-logo.png\" alt=\"character logo\" width=\"600\" height=\"340\" \/><figcaption id=\"caption-attachment-19714\" class=\"wp-caption-text\">A character can evoke an emotional response in the consumer, creating a memorable experience of the brand<\/figcaption><\/figure>\n<p>Let\u2019s have a look at some examples:<\/p>\n<h4>1) Chewy.com\u00a0<a href=\"http:\/\/www.chewy.com\/\" target=\"_blank\">http:\/\/www.chewy.com\/<\/a><\/h4>\n<h4><a href=\"http:\/\/www.chewy.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-19713\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 386 120'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/06\/logo-character.png\" alt=\"logo character\" width=\"386\" height=\"120\" \/><\/a><\/h4>\n<p>Chewy\u2019s logo elicits a jovial and heart warming mood due to the use of man&#8217;s best canine friend. A dog, puppy or pup, call it whatever you want but pet-owners will surely recognize the brand\u2019s mascot. A happy disposition and vibrant emotion\u00a0of the character welcomes the consumer to the brand, inviting them to potentially take advantage of some friendly prices.<\/p>\n<h4>2) Jackpot Jane\u00a0<a rel=\"dofollow\" href=\"http:\/\/www.jackpotjanebingo.co.uk\/\" target=\"_blank\" rel=\"dofollow\">http:\/\/www.jackpotjanebingo.co.uk\/<\/a><\/h4>\n<p><a href=\"http:\/\/www.jackpotjanebingo.co.uk\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-19712\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 315 197'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/06\/logo-character1.png.jpg\" alt=\"logo character1.png\" width=\"315\" height=\"197\" \/><\/a><\/p>\n<p>Jackpot Jane is one savvy lady. With a keen eye for big jackpot wins, a sassy vibe and, a dynamic personality displayed via the obvious color scheme, she is sure to draw the attention of like-minded bingo players. In fact, a large majority of bingo fans are older women, making Jackpot Jane a relatable, lovable character.<\/p>\n<h4>3) <a href=\"http:\/\/www.ask.com\/\" target=\"_blank\">http:\/\/www.ask.com\/<\/a><\/h4>\n<h4><a href=\"http:\/\/www.ask.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-19711\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 700 358'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/06\/logo-character2.png.jpg\" alt=\"logo character2.png\" width=\"700\" height=\"358\" \/><\/a><\/h4>\n<p>Jeeves will forever be associated to Ask.com, depicting a gentleman\u2019s gentleman, capable of fetching answers to life\u2019s complicated questions at whim. Although the US phased out the character, the UK\/Ireland decided to bring Jeeves back to due to popular demand, understandably so.<\/p>\n<p>Characters and figures play an imperative role in the overall marketing scheme for many companies. As a brand name is often established through memorable visuals, the additional character element brings forth a familiarity that stands the test of time. In fact, with a model figure to support the story and theme behind one\u2019s brand, a more human approach to marketing is introduced, one that taps into that emotional side that astute marketers know so well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The goal when designing a logo is to ensure that it\u2019s not only memorable to its intended audience, but embodies the brand\u2019s identity which can ultimately contribute to the brand\u2019s success. Designing a logo\u00a0entails a cohesive harmony between font, color, and most importantly, a character or figure.\u00a0A character brings the logo to life, conjuring ideas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1053],"tags":[1670,173,663,82,56,1901,1902,1396,1055,1406,1704,172],"adace-sponsor":[],"class_list":["post-19710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-brand","tag-branding","tag-color","tag-creative","tag-design","tag-emotion","tag-figure","tag-font","tag-fonts","tag-identity","tag-logo","tag-logo-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Characters and Figures: How They Support a Brand\u2019s 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