{"id":18974,"date":"2015-07-06T23:54:21","date_gmt":"2015-07-06T15:54:21","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=18974"},"modified":"2015-07-06T23:54:21","modified_gmt":"2015-07-06T15:54:21","slug":"daily-inspiration-a-simple-brand-identity-for-complex-solutions","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/daily-inspiration-a-simple-brand-identity-for-complex-solutions\/","title":{"rendered":"Daily Inspiration: A Simple Brand Identity for Complex Solutions"},"content":{"rendered":"<h2>Today\u2019s daily inspiration comes from the talented people of Menta Picante in Mexico. They bring to us an amazing brand identity concept for an industrial engineering firm.<\/h2>\n<p>Working with Solucionar&#8217;s\u00a0multiple engineering services and corporate limitations, Menta needed to simplify the entire company\u2019s brand to project one cohesive identity to the public.<\/p>\n<p>They proceeded to capture that essence of the business by first integrating a sans serif typography without any other elements to minimize distraction. Next, they\u00a0utilized a palette of monochromatic colors to keep the identity simple. The clean and minimal results are as below.<\/p>\n<p>For another post on Menta\u2019s work, check it out <a href=\"https:\/\/crazyleafdesign.com\/blog\/daily-inspiration-diablito-maldito-by-menta-picante\/\" target=\"_blank\">here<\/a>, or to see more of Menta in action, head over to their <a href=\"https:\/\/www.behance.net\/mentapicante\">Behance site<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18975 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/5df55319e1393f0beb1c81353c5fb297.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18976 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/55fda0412e6b9661194f4bdb38918948.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18977 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/1724b841d8f3dee4f3eb8e58822a6556.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18978 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/7520f072fab44d13d341a38f74f4b4f8.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18979 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/a87f02914c3a7ed87b5c9c34cdc9344b.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18980 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 934 457'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/b48e17f8c0ac8bf25db5eff9fce694c1.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"934\" height=\"457\" \/> <img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone wp-image-18981 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1240 775'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/05\/e5d816dafefbd61205d692c7c80626a6.jpg\" alt=\"Daily Inspiration: A Simple Brand Identity for Complex Solutions\" width=\"1240\" height=\"775\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s daily inspiration comes from the talented people of Menta Picante in Mexico. They bring to us an amazing brand identity concept for an industrial engineering firm. Working with Solucionar&#8217;s\u00a0multiple engineering services and corporate limitations, Menta needed to simplify the entire company\u2019s brand to project one cohesive identity to the public. They proceeded to capture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[1687,173,56,1986,666],"adace-sponsor":[],"class_list":["post-18974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-agency","tag-branding","tag-design","tag-graphic-design","tag-illustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daily Inspiration: A Simple Brand Identity for Complex Solutions<\/title>\n<meta name=\"description\" content=\"See how to cut out the clutter in today&#039;s Daily Inspiration: A Simple Brand Identity for Complex Solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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