{"id":17961,"date":"2015-02-04T23:19:26","date_gmt":"2015-02-04T15:19:26","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=17961"},"modified":"2015-02-13T15:14:01","modified_gmt":"2015-02-13T07:14:01","slug":"15-striking-examples-persuasive-e-commerce-design","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/15-striking-examples-persuasive-e-commerce-design\/","title":{"rendered":"15 Striking Examples of Persuasive E-Commerce Design"},"content":{"rendered":"<h2>These days, online storefronts are popping up like mushrooms in spring. If you want a successful eCommerce business, your website must not only have a clear and intuitive structure, the design must also be tight. I repeat. Tight.<\/h2>\n<p>Design is vital. A well-designed store will convey the right message, impress, connect and eventually turn prospective visitors into customers. Obviously, there are many factors that will help make your eCommerce website a hit amongst your customers. But for today, let\u2019s focus on the\u00a0design aspect by examining 15 different eCommerce websites that does it well.<\/p>\n<p>Let\u2019s start on a sweet note with a website that sells everyone&#8217;s favorite sin food\u00a0&#8211; chocolates!<\/p>\n<h4>1. GODIVA<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17966\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 605'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/godiva.png\" alt=\"godiva\" width=\"975\" height=\"605\" \/><\/p>\n<p><a title=\"http:\/\/www.godiva.com\/\" href=\"http:\/\/www.godiva.com\/\" target=\"_blank\">Godiva<\/a> is a Belgian chocolate maker. Their online shopping cart design is nice, clean and the main banner displays signature chocolate flavors along with\u00a0some great discount offers. The chocolate varieties appear too good to resist because of high quality photographs; this is a fine example of professional style photography that can infuse life into a website and increase visitor trust.\u00a0It offers just the right amount of content to help you make a selection. Smooth navigation and good usability features give you a great shopping experience.<\/p>\n<h4>2. TICO*<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17973\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 961'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/tico.png\" alt=\"tico\" width=\"975\" height=\"961\" \/><\/p>\n<p><a title=\"http:\/\/www.ticoshaving.com\/\" href=\"http:\/\/www.ticoshaving.com\/\" target=\"_blank\">TICO&#8217;s <\/a>site\u00a0is simple, neat, and product-centric. This e-commerce design that tells you immediately what the site is selling as you land on this page. A convincing CTA button on the display banner is presented above the fold, which takes you to the checkout page in a few, easy clicks. As video converts more than images, a\u00a0video link is clearly visible for visitors who want to\u00a0know more about the product. Not only is the overall design easy on the eyes,\u00a0it&#8217;s got a user-friendly navigation to the rest of the web.<\/p>\n<h4>3. TSUBO<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17974\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 968 756'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/Tsubo.png\" alt=\"Tsubo\" width=\"968\" height=\"756\" \/><\/p>\n<p><a title=\"http:\/\/www.tsubo.com\/\" href=\"http:\/\/www.tsubo.com\/\" target=\"_blank\">Tsubo <\/a>is a footwear manufacturer with a website\u00a0design that focuses on <a href=\"https:\/\/www.crazyleafdesign.com\/blog\/minimalism-in-web-design-trends-and-techniques\/\">minimalism<\/a>. The landing page itself gets to the point with a big banner that prompts shopping for either women or\u00a0men. Subcategories of product range are clearly presented and\u00a0clicking on any product links you to the related product pages, initiating the shopping cycle. Direct, and to the point. Good usability features and video presentation to build visitor trust.<\/p>\n<h4>4. SCHWAN&#8217;s<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17972\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 925'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/schwann.png\" alt=\"schwann\" width=\"975\" height=\"925\" \/><\/p>\n<p><a title=\"http:\/\/www.schwans.com\/\" href=\"http:\/\/www.schwans.com\/\" target=\"_blank\">Schwan&#8217;s<\/a> is an online grocery store. The site\u2019s home page manages to avoid content-clutter (which is natural, if you have many products to display) because of nicely spread pictures and minimal text. It has great call-to-action in the form of the \u201cHot Deals\u201d button, below the main banner. The sidebar has been placed on the left side and has been designed to target different customers according to their taste preferences. Building on its good brand reputation, the website offers a fantastic shopping experience. A win-win combination that creates more conversions!<\/p>\n<h4>5. Everything Furniture<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17965\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 973'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/everything-furniture.png\" alt=\"everything furniture\" width=\"975\" height=\"973\" \/><\/p>\n<p>This on-line furniture store has divided their site using large images for its various categories, laying them out on the home page. All images have the \u2018shop now\u2019 CTA which\u00a0will be lead to the product pages. Navigation from the home page to checkout is simple and user friendly. The mega menu drop down also makes it easy for navigation between products and inner pages.\u00a0<a title=\"http:\/\/www.everythingfurniture.com\/\" href=\"http:\/\/www.everythingfurniture.com\/\" target=\"_blank\">Everything Furniture<\/a><\/p>\n<h4>6. Jenier World of Teas<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17968\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 611'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/jenier.png\" alt=\"jenier\" width=\"975\" height=\"611\" \/><\/p>\n<p><a title=\"http:\/\/www.jenierteas.com\/\" href=\"http:\/\/www.jenierteas.com\/\" target=\"_blank\">Jenier&#8217;s<\/a>\u00a0web design has been chosen to demonstrate how a large product range can be neatly displayed without any clutter on the web page. The website sells different tea flavors from around the world (their in over 45 countries). The sidebar hosts testimonials, social media buttons and promotional content just above the fold to increase trust and buyer confidence. Content is neatly spread out on the page and appeals to the eye.<\/p>\n<h4>7. JOY<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17969\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 1022'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/joy.png\" alt=\"joy\" width=\"975\" height=\"1022\" \/><\/p>\n<p><a title=\"http:\/\/www.joythestore.com\/\" href=\"http:\/\/www.joythestore.com\/\" target=\"_blank\">Joy<\/a>\u00a0is a women and menswear online store that has a very well-designed landing page. An easy-to-spot, telephone number on the top left corner improves the credibility of the business. The dominating banner is followed by a smaller one with an offer. The website also features a blog for visitors to product writeups, lifestyle articles and interviews. The overall landing page does a nice job at integrating everything under one brand name. This is the kind of website tht will engage you engage its visitors\u00a0until they\u00a0find a\u00a0favorite apparel.<\/p>\n<h4>8. Controliss Blinds<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17964\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 750'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/controliss.png\" alt=\"controliss\" width=\"975\" height=\"750\" \/><\/p>\n<p><a title=\"http:\/\/controlissblinds.co.uk\/\" href=\"http:\/\/controlissblinds.co.uk\/\" target=\"_blank\">Controliss<\/a>\u00a0sells motorized, remote controlled window blinds. It is a well-designed website with high quality pictures of various blinds on the home page. The collage-type navigation does away with the need to display additional content because you can click individual pictures to get more information on the particular blind.<\/p>\n<h4>9. Vintage Optical Shop<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17976\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 920'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/vintage-optical.png\" alt=\"vintage optical\" width=\"975\" height=\"920\" \/><\/p>\n<p>Like it&#8217;s <a title=\"http:\/\/vintageopticalshop.com\/\" href=\"http:\/\/vintageopticalshop.com\/\" target=\"_blank\">company name<\/a>, this\u00a0online store sells vintage eyeglasses. Accordingly, the website has a retro look and aptly reflects the essence of its product range. Take a look at the image, icons, texture and layout; you will find all of them complementing each other to convey a \u2018love for retro\u2019 message. The site also manages to win user trust at first glance.<\/p>\n<h4>10. Wrightwood Furniture<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17967\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 689'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/industrial.png\" alt=\"wrightwood\" width=\"975\" height=\"689\" \/><\/p>\n<p>The colorful vintage looking furniture pictures on a white background immediately captures your attention. The image on the home page has two separate links for text content and image. The aim is to avoid the content-clutter and drive home the point in a subtle manner. The image links take you to the checkout page if you have made up your mind to buy the chosen product. Check it out <a title=\"http:\/\/wrightwoodfurniture.com\/\" href=\"http:\/\/wrightwoodfurniture.com\/\" target=\"_blank\">here<\/a>!<\/p>\n<h4>11. Au Lit Fine Linens<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17962\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 689'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/aulit.png\" alt=\"aulit\" width=\"975\" height=\"689\" \/><\/p>\n<p>The<a title=\"http:\/\/www.aulitfinelinens.com\/\" href=\"http:\/\/www.aulitfinelinens.com\/\"> big, white<\/a> images of bed linen oozes a cozy feeling about the product and promise to change your sleep for the better. The element of promise is clearly visible in the essence of the product, clearly represented by the photographs. The short in \u2013house video clip at the bottom reinforces the point. The visuals centric design has loads of content stashed in the links in the header of the website and will convince you to stay longer on the website.<\/p>\n<h4>12. Authentic Asia<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17963\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 760'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/aunthentic-asia.png\" alt=\"aunthentic asia\" width=\"975\" height=\"760\" \/><\/p>\n<p>Authentic Asia is not an\u00a0e-commerce site, however, I thought it would be good to highlight some features\u00a0that translates well to regular e-commerce design elements. This <a title=\"http:\/\/www.authenticasia.net\/\" href=\"http:\/\/www.authenticasia.net\/\" target=\"_blank\">travel company<\/a> for private and individual tours\u00a0around Asia contains great images and photography. The testimonials also do well with first time visitors. This simple, blog-style structure is very personable and is packed with information. The site also has good navigation that links to other areas of the site for easy exploration.<\/p>\n<h4>13. V76 by Vaughn<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17975\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 634'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/v76.png\" alt=\"v76\" width=\"975\" height=\"634\" \/><\/p>\n<p><a title=\"http:\/\/www.v76.com\/\" href=\"http:\/\/www.v76.com\/\" target=\"_blank\">V76<\/a>\u00a0is a unique site with great visual appeal. The landing page immediately speaks and conveys the brand&#8217;s\u00a0image. The combination of slider on the left and scroll on the right exemplifies what design and technology can achieve. In addition, video stories\u00a0of actual users interacting with the products automatically brings out the company&#8217;s personality and charm.<\/p>\n<h4>14. RAEN<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17971\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 490'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/RAEN.png\" alt=\"RAEN\" width=\"975\" height=\"490\" \/><\/p>\n<p><a title=\"http:\/\/raen.com\/\" href=\"http:\/\/raen.com\/\" target=\"_blank\">RAEN <\/a>is a boutique eyewear company that targets the young and rebellious. Like their sunglasses, their web design is cutting edge and solidifies their brand image. Lifestyle images are spread across the entire site featuring the look and feel of their personality. From musicians to surfers to photographers to artist, these personal stories from their brand ambassadors trigger emotional bonding with customers. Simple yet captivating design with in-built virtual testing features will truly connects and convert a visitor.<\/p>\n<h4>15. Mah-Ze-Dahr Bakery<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-17970\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 975 505'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2015\/02\/Mahdezahr.png\" alt=\"Mahdezahr\" width=\"975\" height=\"505\" \/><\/p>\n<p><a title=\"http:\/\/mahzedahrbakery.com\/\" href=\"http:\/\/mahzedahrbakery.com\/\" target=\"_blank\">Ma Ze Dahr<\/a> is an online bakery selling delectable treats. Stylish high resolution images on the site make the baked products look enticing and drool worthy. The easy checkout ensures you are able to place an order of your favorite delicacy quickly and easily!<\/p>\n<h4>Conclusion<\/h4>\n<p>User-needs should be the key factor determining the choice of design elements on your site and their implementation; the success of any online business depends on the quality of user experience (shopping experience) it is able to deliver.<\/p>\n<p><em>This is a contributed post from\u00a0<a title=\"https:\/\/plus.google.com\/+JohnSiebertCEO\/posts\" href=\"https:\/\/plus.google.com\/+JohnSiebertCEO\/posts\" target=\"_blank\">John Siebert<\/a>, the President and CEO of Tranquil Blue \u2013 <a title=\"http:\/\/www.tampawebdesigner.net\/\" href=\"http:\/\/www.tampawebdesigner.net\/\" target=\"_blank\">A Tampa Website Design Company<\/a> that focuses on all kind of website design, mobile app development and search engine marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, online storefronts are popping up like mushrooms in spring. If you want a successful eCommerce business, your website must not only have a clear and intuitive structure, the design must also be tight. I repeat. Tight. Design is vital. A well-designed store will convey the right message, impress, connect and eventually turn prospective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1053],"tags":[],"adace-sponsor":[],"class_list":["post-17961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Striking Examples of Persuasive E-Commerce Design<\/title>\n<meta name=\"description\" content=\"Designing a website? 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