[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 {"id":15388,"date":"2013-10-21T19:09:45","date_gmt":"2013-10-21T17:09:45","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=15388"},"modified":"2016-04-05T20:59:17","modified_gmt":"2016-04-05T12:59:17","slug":"spotlight-design-mcdonalds-new-packaging","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/","title":{"rendered":"Spotlight on New Design: McDonalds New Packaging"},"content":{"rendered":"

Whether you\u2019re lovin\u2019 it or avoid it at all costs, McDonalds is arguably the world\u2019s biggest and most recognisable brand, and when that brand changes, it\u2019s big news. This September, Maccy D\u2019s announced a packaging redesign, it\u2019s first since 2008, adapted to challenge customers\u2019 perceptions of the restaurant.<\/p>\n

<\/p>\n

Focusing on the quality of the ingredients and the companies\u2019 green credentials while still keeping classic elements that made the brand so famous, the comic book style panels retains the brand\u2019s (often criticised) appeal towards children. Still visible are the legendary golden arches logo and glimpses of brand mascot Ronald McDonald, who has been noticeably missing from McDonald\u2019s branding over the past few years. This is also the first McDonalds packaging to feature QR codes, which will link customers to detailed nutritional value and menu options via the McDonalds app, taking the fast food joint into the smart phone age.<\/p>\n

The redesign, by Birmingham based brand company Boxer, is the latest step for a brand whose recent history has been all about change. McDonalds\u2019 is the biggest corporate success story of the 20th century, but not without some blips. Here we look at some of the highs and lows of McDonald\u2019s packaging history.<\/p>\n

\"McDonalds---New-2013\"<\/p>\n

DLT Disaster<\/h3>\n

Released in 1984, the McDLT was meant to be a revolution in how we ate our beefburger. Presented in two conjoined containers, one half of the bun with the salad in one and the other half with a hot beef patty in the other, the McDLT was designed to keep your veggies crisp and was a success when it was first released. However, there were concerns about the wasteful packaging \u2013 twice as much as a Big Mac, meaning a huge environmental impact that was hardly worth a crisp tomato. Negative press saw sales plummet and the burger was quietly discontinued in 1990. McDonald\u2019s learned its lesson, and its packaging is now almost completely recyclable.<\/p>\n

\"McDonalds<\/p>\n

Boxer\u2019s Revolution<\/h3>\n

The 2013 redesign wasn\u2019t Boxer\u2019s first job for McDonalds, they were also responsible for the 2008 packaging change over, where the polystyrene burger boxes of the 90\u2019s were finally completely phased out and replaced with recyclable cardboard products. After an unsuccessful rebrand in 2007 featuring smiling models enjoying their McDonalds, Boxer went for a completely different approach, making their packaging heavy with information with bold text in sans serif fonts.<\/p>\n

Where previous designs had stuck to red, yellow and white, Boxer incorporated the olive greens and terracotta tones that had been introduced to the restaurant\u2019s interior during the 2006 \u201cForever Young\u201d overhaul. Burger boxes placed an emphasis on health, with photographs of ingredients in their raw state featured. Even the French fry packet had a picture of a potato to remind customers what they were actually eating, despite the cardboard taste. The packaging was rolled out globally, adapted uniquely to each of the 166 countries that sell McDonalds.<\/p>\n

\"BigMac\"<\/p>\n

Going Posh<\/h3>\n

This year, McDonalds rolled out a small campaign selling premium burgers to target the gourmet loving Japanese market. The high quality patties were partnered with ingredients such as avocado and black truffle oil. With these new posh burgers came some posh packaging, made with thick cardboard, featuring a minimalist design and topped with a tasteful golden bow. The burger box is partnered with a bag that wouldn\u2019t look out of place in a designer shop. It\u2019s completely different to the modest cardboard sleeves and brown paper bags of the McDonalds we know, but if it\u2019s successful, we could see McDonald\u2019s packaging going in yet another direction.<\/p>\n

\"Posh<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you\u2019re lovin\u2019 it or avoid it at all costs, McDonalds is arguably the world\u2019s biggest and most recognisable brand, and when that brand changes, it\u2019s big news. This September, Maccy D\u2019s announced a packaging redesign, it\u2019s first since 2008, adapted to challenge customers\u2019 perceptions of the restaurant. More<\/a><\/p>\n","protected":false},"author":238,"featured_media":20983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-15388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design"},"acf":[],"yoast_head":"\nSpotlight on New Design: McDonalds New Packaging<\/title>\n<meta name=\"description\" content=\"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on New Design: McDonalds New Packaging\" \/>\n<meta property=\"og:description\" content=\"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"CrazyLeaf Design Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/crazyleafdesign\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-21T17:09:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-05T12:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anisha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:site\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anisha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\"},\"author\":{\"name\":\"Anisha\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046\"},\"headline\":\"Spotlight on New Design: McDonalds New Packaging\",\"datePublished\":\"2013-10-21T17:09:45+00:00\",\"dateModified\":\"2016-04-05T12:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\"},\"wordCount\":601,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg\",\"articleSection\":[\"Graphic Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\",\"name\":\"Spotlight on New Design: McDonalds New Packaging\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg\",\"datePublished\":\"2013-10-21T17:09:45+00:00\",\"dateModified\":\"2016-04-05T12:59:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046\"},\"description\":\"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg\",\"contentUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"delicious looking cheese burger\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Graphic Design\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/category\/graphic-design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Spotlight on New Design: McDonalds New Packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/\",\"name\":\"CrazyLeaf Design Blog\",\"description\":\"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046\",\"name\":\"Anisha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2dade2a07c8ccae7954ecd11c03bffa2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2dade2a07c8ccae7954ecd11c03bffa2?s=96&d=mm&r=g\",\"caption\":\"Anisha\"},\"description\":\"Anisha works alongside Amplitude Creative, a design company dedicated to a plethora of design both on and offline.\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/author\/anisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotlight on New Design: McDonalds New Packaging","description":"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/","og_locale":"en_US","og_type":"article","og_title":"Spotlight on New Design: McDonalds New Packaging","og_description":"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.","og_url":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/","og_site_name":"CrazyLeaf Design Blog","article_publisher":"http:\/\/www.facebook.com\/crazyleafdesign","article_published_time":"2013-10-21T17:09:45+00:00","article_modified_time":"2016-04-05T12:59:17+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","type":"image\/jpeg"}],"author":"Anisha","twitter_card":"summary_large_image","twitter_creator":"@crazyleaf","twitter_site":"@crazyleaf","twitter_misc":{"Written by":"Anisha","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#article","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/"},"author":{"name":"Anisha","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046"},"headline":"Spotlight on New Design: McDonalds New Packaging","datePublished":"2013-10-21T17:09:45+00:00","dateModified":"2016-04-05T12:59:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/"},"wordCount":601,"commentCount":0,"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","articleSection":["Graphic Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/","url":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/","name":"Spotlight on New Design: McDonalds New Packaging","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","datePublished":"2013-10-21T17:09:45+00:00","dateModified":"2016-04-05T12:59:17+00:00","author":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046"},"description":"This September McDonalds announced its first redesign since 2008. This article goes through the good and the bad of McDonalds new package design.","breadcrumb":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#primaryimage","url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","contentUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","width":1024,"height":1024,"caption":"delicious looking cheese burger"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyleafdesign.com\/blog\/spotlight-design-mcdonalds-new-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazyleafdesign.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Graphic Design","item":"https:\/\/www.crazyleafdesign.com\/blog\/category\/graphic-design\/"},{"@type":"ListItem","position":3,"name":"Spotlight on New Design: McDonalds New Packaging"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website","url":"https:\/\/www.crazyleafdesign.com\/blog\/","name":"CrazyLeaf Design Blog","description":"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/02f740dd8419308c2c2895ea141b2046","name":"Anisha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2dade2a07c8ccae7954ecd11c03bffa2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2dade2a07c8ccae7954ecd11c03bffa2?s=96&d=mm&r=g","caption":"Anisha"},"description":"Anisha works alongside Amplitude Creative, a design company dedicated to a plethora of design both on and offline.","url":"https:\/\/www.crazyleafdesign.com\/blog\/author\/anisha\/"}]}},"jetpack_featured_media_url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2013\/10\/16418-NQK7FD.jpg","wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/15388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=15388"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/15388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media\/20983"}],"wp:attachment":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=15388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=15388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=15388"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/adace-sponsor?post=15388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}