![\"Torolf](\"data:image\/svg+xml;charset=utf-8,%3Csvg)
<\/a><\/p>\nTorolf Sauermann designed using TopMod<\/em><\/p>\nThe idea has been implemented since the late 80s by innovative companies Stratasys and 3D Systems. The original aim was to rapidly create prototypes for manufacturers using large machines, but the technology has been greatly improved over the years. It has also gotten cheaper to the point that there are now personal 3D printers available in the mainstream market.<\/p>\n
Advertising in 3D<\/h2>\n
How it affects the advertising world lies in its impact in design. The 3D printers of today have reached a level of complexity in the detail of their finished products closely rivaling those of traditional manufacturing processes. In fact, some of the top-of-the-line 3D printers can print layers as thin as 20 microns which amounts to about 0.0007 inches for extremely high definition.<\/p>\n
Because it relies on computer-aided designs (CADs), 3D printing also allows for a great degree of customization. People can share their designs online, and with enough knowledge on how to use CAD programs, they will be able to modify these designs to fit their exact needs and wants.<\/p>\n
3D Printing in Action<\/h2>\n
Teehan+Lax. The company used the technology in designing a milk jug that, once paired with a smartphone, alerts the user through an app if he\/she is running out of milk. The user will then be able to check for any nearby stores that he\/she can buy milk from. By producing an actual milk jug with a 3D printer, they managed to save money while also showing off the usefulness of their app.<\/p>\n
Tech giant Google also employed this innovation in promoting their Google Search app’s immense capabilities through the AdMob advertising campaign “Uncover Your World”. The company paired up with 3D printing company Z Corporation to create all the models of an entire neighborhood strip complete with a cinema, a bookstore, a museum and more, along with a faux smartphone and other things in a rich media ad.<\/p>\n
People who click on the ad can then go through the somewhat cartoony yet physically real strip to understand how Google Search works. It even uses a cool stop-motion animation to bring it all to life. With the help of 3D printing, Google managed to keep its image of always being at the forefront of technology and creativity through great visuals, while managing to inform people in the process.<\/p>\n
Benefits of 3D Printing in Advertising<\/h2>\n
With the aforementioned examples, it should be apparent how 3D printing can be a very helpful tool in advertising. However, there are even more advantages to utilizing the technology as listed below:<\/p>\n
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