movement<\/a>\u00a0was actually born around the idea and use of clean fonts: the Swiss Style (also known as the International Typographic Style).\u00a0Paul Rand, the graphic designer made famous by his logos for companies like IBM, UPS, ABC or NeXT, was one of the pioneers of this movement.<\/p>\n![\"Typography](\"data:image\/svg+xml;charset=utf-8,%3Csvg)
<\/p>\n
So in simple, unadorned type, the available factors become more relevant, like size, color, kerning, or formatting styles. It\u2019s important to use them wisely and consistently. \u00a0It\u2019s also a good idea to keep the number of different fonts used to a minimum, or else the variance will create a visual distraction. In Breezi there are over 500 fonts to choose from, so there are many options to consider.<\/p>\n
Negative Space<\/h2>\n
White space, also known as \u201cnegative space\u201d, is actually one of the most fundamental elements in minimalist website design. It relates to the blank space between elements that lets your content breathe. And these elements can be letters, words, lines of text, images, videos, etc.<\/p>\n
<\/p>\n
The proper use of negative space puts the right emphases on your content within the layout, without cluttering the page or causing the visitor to lose focus.<\/p>\n
Colors<\/h2>\n
As for colors, white and grayscale tones are usually most associated with minimalist website design. So you\u2019ll commonly find minimalist designs with predominantly solid white backgrounds with black or gray text. But you are not bound to this color pallet in order to still achieve a minimalist look and feel. There are lots of color choices out there, and often the use of one or two accent colors (i.e. for specific highlighted elements like links, calls to action, buttons, etc.) can\u00a0subtly bring an otherwise monochromatic\u00a0website design to life.<\/p>\n
The one thing to keep an eye for, though, just like in typography, is in limiting the number of different colors in use. Colors should be selected for a specific reason, not just because they look nice to you.<\/p>\n
This limitation in the use of anything that doesn\u2019t serve a particular purpose – like gradients, shadows, effects and cluttering details – will create a level of restraint. But the isolation, just like negative space, will highlight the content you want the focus on first and foremost.<\/p>\n
<\/p>\n
See Minimalist Website Design In Action<\/h2>\n
We’ll show you an example of how to design a minimalist website, from start to finish, to inspire your creativity around this popular design style!<\/p>\n","protected":false},"excerpt":{"rendered":"
When setting out to create a new website, you have to consider the design style that makes the most sense. Is it for a small business, a band, a non-profit, a special event or something else? Who do you expect to visit your website, and what appeals to them? What types of content will you […] More<\/a><\/p>\n","protected":false},"author":63,"featured_media":21111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-10052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design"},"acf":[],"yoast_head":"\nUnderstanding Minimalist Website Design<\/title>\n<meta name=\"description\" content=\"Minimalist Website Design can be challenging if you don't follow the basics of swiss style design. 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Learn some simple rules of minimalist design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/\" \/>\n<meta property=\"og:site_name\" content=\"CrazyLeaf Design Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/crazyleafdesign\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-09T04:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-12T05:40:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2012\/09\/Edit-Post-\u2039-Crazyleaf-Design-Blog-\u2014-WordPress-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"joebreezi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:site\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joebreezi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/\"},\"author\":{\"name\":\"joebreezi\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/3a30282d3979af8522b237f0b30f73a7\"},\"headline\":\"Understanding Minimalist Website Design\",\"datePublished\":\"2012-09-09T04:00:29+00:00\",\"dateModified\":\"2016-04-12T05:40:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/\"},\"wordCount\":651,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2012\/09\/Edit-Post-\u2039-Crazyleaf-Design-Blog-\u2014-WordPress-2.png\",\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/\",\"name\":\"Understanding Minimalist Website Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/understanding-minimalist-website-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2012\/09\/Edit-Post-\u2039-Crazyleaf-Design-Blog-\u2014-WordPress-2.png\",\"datePublished\":\"2012-09-09T04:00:29+00:00\",\"dateModified\":\"2016-04-12T05:40:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/3a30282d3979af8522b237f0b30f73a7\"},\"description\":\"Minimalist Website Design can be challenging if you don't follow the basics of swiss style design. 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![\"An](\"http:\/\/breezi.com\/wp-content\/uploads\/2012\/08\/minimalist_1.png\")
<\/h2>\n![\"Snapshot](\"http:\/\/breezi.com\/wp-content\/uploads\/2012\/08\/minimalist_21.png\")
<\/p>\n![\"Typography](\"http:\/\/breezi.com\/wp-content\/uploads\/2012\/08\/minimalist_42.png\")
<\/p>\n![\"Example](\"http:\/\/breezi.com\/wp-content\/uploads\/2012\/08\/minimalist_51.png\")
<\/p>\n![\"Example](\"http:\/\/breezi.com\/wp-content\/uploads\/2012\/08\/minimalist_32.png\")
<\/p>\n