Branding Is Key: What Makes a Good Logo?

You can’t underestimate the power of branding when it comes to selling your services. In fact, consistent branding across all online and in-person platforms increases business success by 23%.

One of the most important things you can do for your company is to have a memorable and effective logo. This will allow you to have a simple and effective brand strategy that draws in potential customers quickly. Here, we’re going to explore what makes a good logo and how you can design something that accurately represents your brand.

Read on for some of the logo design principles that will have you making bank!


Golden arches. A bitten apple. A checkmark.

We didn’t say company names, but you know exactly who we’re talking about. See how that works?

The primary goal of your logo is that you want it to be memorable. You want people to immediately think of your company when they see your logo and think of the positive experiences they’ve had with your services. Thinking about a ringing bell wouldn’t put you in the mood for a taco if you didn’t associate it so strongly with a restaurant.

All of the logos that we’ve listed here are incredibly memorable because they understand the principle that less is more. There isn’t so much going on in them that your brain blocks them out. Instead, these symbols stick in your mind because they’re simple, fun, and only incorporate one or two shapes and colors.

Color Scheme

The next thing you’ll need to do to create a good logo is to come up with a color scheme for it. Make sure that you use varying hues of only one color, such as navy and sky blue. You can also include black or white if you want to.

Blue is the most popular color in web design among both men and women. It creates feelings of trust, which are immensely helpful in building brand loyalty. Try incorporating it into your logo as much as possible.

Cohesive Branding

Another aspect of branding with your logo is to match it with other aspects of your website. This means not clashing colors or styles with other aspects of your brand. Since your logo is what people will imagine when they think of your brand, the symbol used in it also needs to match the tone of your site.

Free YouTube logo maker¬†software shows examples of how to make a logo that goes along with your web theme. You can incorporate colors that complement those that make up the home page and navigation areas of your website. You can also draw all the visual aspects of your site together using fonts. If you have a letter in your logo, for example, in the manner of Twitter or McDonald’s, you can make that letter a similar font to the headers on your webpage.

So, What Makes a Good Logo?

So, what makes a good logo, anyway?

Well, that depends on the brand. However, no matter what, making it memorable is key. Minimalist styles, keeping true with blue, and sticking to a cohesive theme are effective ways to make that happen.

Now that you know how to create a logo for your brand, it’s time to get more design tips for your budding web page. Check out the ‘how-to guides’ tab on our home page for more guides on how to make your website stand out.

Good luck!

Written by CrazyLeaf Editorial

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