As a childcare business owner, you should care a lot about what your facility looks like. Afterall, it is a critical deciding factor for if parents will leave their children with you or your competitor.
However, one front door many childcare business owners fail to consider is their digital front door, i.e. their website.
Parents spend tons of time researching possible daycares and nursery schools online. Making a good first impression on a parent during that online search is critical to getting more business.
To ensure you blow those parents out of the water, you should update your website with the latest dynamic website design trends. Here are some of the top website design aspects you should adopt for your childcare website.
Make It Mobile-Friendly
If your website isn’t mobile-optimized yet, it should be. Having a mobile-friendly website is the most important dynamic website design feature for any website.
Having a mobile-optimized website is increasingly important due to Google’s upcoming algorithm update. The new update will prioritize mobile-optimized websites in organic search results.
Another reason to have a mobile-optimized site is parents are busy and always on the go. They’ll likely hear about your childcare center through a friend or as they drive by it.
In the moment, they’ll look up your website on their phone. You want them to land on a website that adjusts to their screen, is easy to navigate, and find all the information they need.
Keep It Simple
Minimalism is not only a trend in home decor. It’s also a wide-sweeping dynamic website design trend.
Having too many design elements and text on the first page can be really distracting for people who are just landing on your website. Only show important information and reduce the number of graphics on your front page.
You can achieve this by ensuring a particular keyword or phrase sticks out in each section. People have a habit of skimming websites to pick up keywords to get the gist of something, so play to that tendency.
This means you should make CTAs prominent. For a childcare center, you might want ones that prompt parents to check out testimonials from other parents. You could also have CTAs that prompt a parent to schedule a tour of the facility or download a brochure.
Make Testimonials Prominent on the First Page
Social proof is a powerful tool. So powerful that 89% of marketers say customer testimonials are the most effective pieces of content they have in their arsenal.
Parents love getting recommendations from their fellow parents – ones they know and ones they don’t – about their experiences with children’s products like nanny care formula and daycare centers. Prominently displaying testimonials on your first page and another page of your website will help parents see the great experience your childcare center provides.
Dynamic Website Design To Stay Ahead of the Curve
Updating your childcare website with these dynamic website design tips will help your business stay ahead of the curve. It will also ensure your website is competitive with other childcare centers in your area.
To learn more about basic web design principles, check out this article and the many other tutorials we have on our site.