The first image that pops into anyone’s head when they think of branding is always the same: a logo. A logo is an essential branding element because it’s how you’ll connect to your clients and how your clients develop a personal connection to you. This is especially important because your logo is going to be seen in all aspects of your business. Designing a logo that does so can have it’s challenges, but with simple planning and attention to detail you’ll be using a logo that’ll have people saying “oh I know them” in no time.
A logo creates an immediate reaction to the viewer, and that reaction is a response to what your brand represents. When figuring out a logo design it’s important to think about you what you want your logo to say about you and your brand. Think about the beliefs and values of your business and about what makes it special and separates it from others. Your businesses core traits and what you want to accomplish lay the groundwork for all logo design.
Another core aspect of logo design is the relationship it will have with your clients. When designing a logo it’s important to think about the reaction clients will have to it, and what emotions it will evoke in them. A successful logo should not only create an emotional response, but will also come to mind when a client feels similarly in the future. This can help create brand loyalty and can make for a logo that clients will want to stick all over their laptops. It’s also important to not design a logo that looks too similar to another one, as this can deter business.
Check Out the Competition
A smart way to make sure your logo stands out is to see what brands in the same field are doing – and do the opposite. Watch out for things like mascots, colours, and imagery that can be repetitive in similar fields. If your new online strategy firm is one of many in your area that has a logo of a blue animal, it won’t be memorable and may even have a client confuse another firm for yours. Creating a unique logo also makes clients feel like they’re a part of something and not just blending in. Although it can be valuable to follow design trends as it makes your business look current and up-to-date try not to overdo it as it can easily make your logo appear pretentious.
A Sense of Style
A large part in getting your client to react to your logo is in your stylistic choices. There are three main avenues of style when it comes to logo design: classic, modern and fun. Classic logos give clients a sense of familiar reliability. A modern design might suggest a business that’s cool and values professionalism. A fun logo makes your business feel approachable and considerate. Colour can play an important role in stylistic choices as well as they can achieve the same characteristics. When designing your logo, try a combination of different styles and colours to see what you think they say, and what they possibly say about you.
Designing Your Design
Logos come in all shapes and forms, some logos are pictures, some are words, and some are a combination of the two! When thinking of branding, it’s important to think about your logo says – literally. A business name that’s really long might a suit a logo of just your business’ initials, whereas a business with a striking name or a namesake could benefit from a logo that incorporates the whole word. A pictorial logo ads in letting clients know what your business believes it, or the actual product and service it provides. It’s important to remember to keep design simple, as an overcrowded or over designed logo can distract clients from your businesses M.O. and can even make you seem untrustworthy.
A logo’s adaptability serves a function for both the current iteration of your business, and to what it can lead to going forward. A logo should be able to be nicely altered to coincide with any events or promotions your business is taking part in. At the same time, your logo should also be able to still represent your business into the future.