If you want your business to be seen online, you have to get it to rank on the first page of Google.
You don’t have to be an SEO specialist to make it happen. In this post, we’ll give you five quick and easy tips that all financial advisor websites can use.
Read on to find out what you need to do.
5 Things All Financial Advisor Websites Need
In order to be successful, your website needs to tick these five boxes.
Find out which topics your target market is interested in and use these to create a list of search terms they’re likely to use.
This will help you find the keywords that your site needs to rank for. Use them strategically in your blog posts, titles, and meta descriptions so that prospects can find your site online.
Don’t overdo it, though. If you cram too many keywords in, readers won’t trust your site and Google won’t give it a good ranking.
2. High-Quality Content
Once you’ve created your financial advisor website, you’ll need to start a blog. There, you can write about company news, developments in the industry, or anything else your clients would be interested in.
A blog can make a huge impact on the SEO ranking of your site and allow you to build a reputation as an authority in your field, so make sure your posts are high-quality.
3. A Digital Marketing Strategy
No matter how great your content is, no one will see it if you don’t have a strategy.
You can’t just post every now and then and expect your site to perform well. You need to consistently produce content and post it at the right times to make sure people engage with it.
A slow website will slow down your business.
If your site takes more than three seconds to load, users will lose patience and abandon it. On top of that, Google will penalize it – and your ranking will suffer.
That’s why well-designed finance websites should be optimized for speed as well as for mobile devices. The easier they are to use, the better it will be for everyone.
5. Build Links
To determine your SEO ranking, Google doesn’t just look at your web content. It also checks how many other websites and pages link to it.
First, you can create lots of internal links between different locations on your own site. Then, you should work on getting other relevant websites to link back to yours.
Cryptocurrency sites like 3Commas are a great place to start. With online currencies growing in popularity, more and more people are seeking help from financial advisors and industry specialists.
Convert Your Visitors
Now that you know how to create great financial advisor websites, the next step is to purchase your domain and get started.
However, to get paying clients, you’ll need to do a little more than that. You’ll also have to learn how to turn clicks into cash and increase your conversion rates.
To find out how to do that, read our list of tips and get your visitors to take action!