Running your own Internet project could be an extremely difficult task, especially if this is your first experience in boosting an online business. Nevertheless, do not let the fact of being a newcomer be your excuse! Find out top seven business websites’ fails and learn from other people’s mistakes instead of making your own.
If you have a website, you will get customers automatically
Unfortunately, it is not true. According to the statistics of ‘Internet Live Stats’, there are 1,202,013,092 sites and 4,540,000,000 web pages on the network at this very moment. Just think that when you create your own resource, it will become 1 202 013 093rd on the account. How can customers find it?
Development of business’s website and process of attracting visitors require time, energy and constant financial investments. Generation of traffic does not happen by itself as a result of creating a beautiful website and filling it with valuable content. It is important to realize that launching the site is only the first step on the long path of business development, after which you still have a lot to do.
Lack of brand identity
The logo is the first thing that catches your eye to the visitor of the resource and influences the formation of opinion about your company. Most automatic platforms offer some standard solutions to choose from, but the best option would to invest in an attention-grabbing logo and hire a professional to create it. Believe it or not, this investment will return to you fast by making your company recognizable, especially if your logo is unique and identifiable. For example, if you want your customers to buy custom essay online from your company, you have to grab their attention somehow, and label is secure way of achieving it.
Some entrepreneurs still consider the development of the company’s logo as something that is very expensive. However, at the moment there are many services that help to create a logo or special fonts for the name of the company, which are available for quite reasonable money, if not for free.
It is generally believed that the availability of feedback on the website of the online store contributes to an increase in conversion. This is true, but only if you are worried about this option in advance.
When you are just starting up your business, there is a temptation to postpone adding a product feedback section to each product lending until real customers appear who want to buy something. This is especially true if your store has a fairly wide range.
However, a visitor or mobile users, going to the page where there is a form for feedback, where there is not a single comment, can doubt. As a result, social evidence may adversely affect its decision to purchase and reduce overall performance.
Few contact details
Many online entrepreneurs underestimate the importance of the ‘About us’ section of their online store, although, according to statistics, it takes one of the first places in attendance. It is easy to guess how this section is for visitors.
Do not make a common mistake – do not bypass this section, as well as a page with contact information.
Probably the main problem of newly created online stores is the amateurish approach to SEO-promotion or its complete absence.
The search traffic can become one of the most powerful tools for generating customers. Unlike advertising on Facebook, Yandex or Google Adwords, which is canceled, as soon as you stop paying, SEO targets audience day after day.
You focus on everything
Beginning entrepreneurs often try to take on all the work. They try to create an improved version of the application, engage in traffic attraction, focus on the devices, eventually forgetting what they did before. This approach is fundamentally wrong and potentially leads to failure.
A competent distribution of attention is a very important factor; otherwise, much of the effort will be wasted and will not lead to any meaningful results. Study each side of the business separately and perform one task at a time.
Using only one traffic channel
There are literally hundreds of different channels, and absolutely each of them deserves your attention. Whether it is search engine optimization or content marketing, an advertising campaign on Facebook or Instagram or an expert recommendation (influencer outreach), they all have their advantages.
If you spent $ 50 on advertising, and it did not benefit, it does not mean that this channel is not efficient. At the early stages of the development of an Internet project, it is better to test one channel at a time. First of all, it is necessary to select those options that you consider the most promising, and only then to investigate the characteristics of each individually. Studying the effectiveness of each channel can really take some time, but the result is worth it.