Wondering why your company’s website isn’t showing up in the first few search result pages on Google?
Search engine optimization is a key part of a digital marketing strategy that ensures that search engines like Google, Bing, and Yahoo deliver your site to potential customers effectively.
If you want to get the most out of your businesses’ online presence, here are 5 signs that you should take advantage of SEO outsourcing.
1. You Haven’t Tried SEO (Or Have No Clue How it Works)
From hosting platforms like WordPress to drag-and-drop website designers like Wix, building a website has never been easier or more affordable. However, having a site with a great design is only one piece of the marketing puzzle.
If you’re leaving out SEO, there’s a good chance you’re leaving customers on the table.
Rather than trying to tackle SEO for the first time on your own, outsourcing can provide your business with professional resources and advice.
2. You Have a Marketing Budget
If your team has allocated business funds for marketing, SEO outsourcing should be one of your first stops when it comes to digital marketing.
An SEO agency will help your website rank and help you understand how your blogging, social media, branding strategy, and email marketing all ties into your SEO strategy.
By working with a professional right off the bat, you won’t waste marketing dollars on trial and error solutions.
3. You’re Not Focusing on Your Business
If you’ve been attempting to handle your website SEO on your own, you may come to realize what a time commitment it is.
Don’t let managing your SEO cut into the time you spend actually running your business. If you start to see that you’re more engrossed in keyword research and content marketing than providing outstanding customer service, it might be time to look into SEO outsourcing!
For example, an Optimise and Grow Online marketing consultant offers digital marketing services, including SEO, so that business owners don’t need to learn SEO or hire internally.
4. Updates are Overwhelming
As mentioned above, SEO has a big learning curve for beginners and can be very time consuming.
Along with other aspects of digital marketing, like social media, SEO is constantly evolving.
If Google’s constant algorithm updates make your head spin, seek professional SEO services. It’s an SEO agency’s job to stay on top of updates in the digital space so that you can focus on managing your business.
5. Results are Sparse
Finally, if you and your team members have been spinning your wheels with SEO and just not seeing results, you might be doing more harm than good.
An SEO expert will be able to evaluate your website immediately and put together a path unique to your business to get the results that you need.
SEO Outsourcing Might Be For You!
Do one or more of the above signs fit your business? It might be time to rethink your do-it-yourself SEO strategy.
What SEO troubles are you facing? Let us know in the comments!