Many people do talk about WordPress SEO but never practice. This is because most people believe SEO is a complicated game that required technical skills and in-depth knowledge of how search engines like Google work. However, that’s not the truth.
You don’t need to be an SEO Guru or spend years learning how to get your WordPress rank higher in Google search. All you need is some simple writing, proper content structuring, and topic research skills. In this post, we’ll show you easy ways to improve WordPress SEO.
Choose The Right Hosting Provider
Choosing a hosting provider to power your WordPress site is one of the most crucial decisions that you’ll make. You need to select a host that’s reliable and has a reputation for excellent performance. A good host will help push your site to the top of the SERPs.
The hosting providers you choose will have a massive impact on your success because it controls most of the underlying infrastructure that drives users experience. From an SEO perspective, it’s best to go with a WordPress-specific hosting plan.
Choose The Right Permalink Structure
Permalinks are the web address that points to your site posts, pages, and other content. By default, WordPress uses a standard permalink structure when you first install WordPress. You can change your permalink structure to a more human-readable and SEO friendly format that tends to get a ranking boost.
You can change your permalink structure by navigating to your site’s back-end and go to Settings menu> Permalink. We suggest using a Post Name structure since it describes clearly, what the linked content is all about.
WordPress XML Sitemap
Anything that makes life easier for the search engines is generally worth doing. An XML Sitemap is a map of your website that lists out all of the web pages in your site, allowing search engines to find every single page on your website.
XML Sitemap gives search engines like Google the ability to rank your website more accurate and improve the chances of your site to be found in the search engine results. It’s simple to add a sitemap to WordPress. You can do so through a comprehensive SEO tool like Yoast SEO or with a targeted plugin like Google XML Sitemaps.
Post High Quality Content
You need to create quality content if you want to see success with your SEO efforts. Creating high-quality content that allows your audience to read and share across different social networks will drive massive traffic to your site.
Also, using so many links throughout your pages and posts lets crawlers relate with similar content and also helps other people to link back to your site, which in turn communicates to search engines that your content is valuable.
Speed Up Your WordPress Site Using CDN
You can check your website speed with a tool like Pingdom. However, it’s ideal to test your speed in Google Analytics, if you have it set up. So if your site is slow, using CDN’s to speed it up can save up to 60 percent bandwidth and cut your server requests by 50 percent.
Optimize Your WordPress Images
Optimizing your WordPress images is important because it helps improve your SEO. The size and quality of your pictures can affect your website pages loading speed, which is a crucial ranking factor. Also, the search engine will look at specific information attached to images such as ‘alt text’ and filenames when trying to understand your site.
One step that can improve your site’s performance is to optimize your images. Addressing issues like making image file sizes smaller, reducing the load on the network and any other latency that big file sizes might cause will help improve your SEO.
Use A Decent WordPress Theme
Your WordPress theme determines your site’s appearance and layout. This theme can provide new functionality, and plays a role in your website SEO. Choosing a decent WordPress theme from the offset is essential.
There are plenty of responsive WordPress themes that you can get your hands on for free. You need to choose a theme that offers features specifically designed to optimize your website for multiple devices and improve your SEO.
Install Yoast SEO Plugin
Yoast SEO is a WordPress plugin that helps you optimize posts and pages published on WordPress. You need to make sure that the content you’re writing is SEO friendly when developing your website. Yoast comes into play here by giving you the option to add a title, focus keyword and description.
Yoast will assess your content, makes suggestions on where you need to improve your content. These plugins offer the best SEO solution that is available for WordPress. It allows you to automatically add the desired information such as Meta descriptions, Meta tags, keywords, and other essential SEO details.
Optimize Your WordPress Site For Mobile
Google reward mobile-friendly websites with better rankings since the number of mobile users continue to grow. Google objective is to provide the best experience for the end user.
It’s important to stay in the game with the majority of Internet users browsing the web through mobile or smart devices. The easiest way is to choose a mobile-friendly WordPress theme.
Use A Focus Keyword
You need to have a focus keyword in mind whenever you write a blog post on your WordPress site. You can easily and quickly set the focus keyword that you want to write about using the Yoast SEO plugin.
Make a list of keywords option that could drive the most traffic and apply them while publishing your post. This will bring consistent traffic towards your website.
Monitor Your Backlink Profile
Backlinks are important ranking factors, so it’s something you need to check frequently. Monitoring your backlink profile will help you know if your offsite SEO efforts are improving.
The more relevant and authoritative sites that link to you, the better. Fortunately, tools such as Ahrefs, SEOProfiler and many more can help you monitor your backlinks. All you need to do is signup an account.
There are other tactics and techniques available out there when it comes to improving your WordPress SEO, but the tips we explained above are some of the best that can use on your WordPress website. You have got a big chance to achieve your goal if you follow all of the above WordPress SEO advice. We hope this post has been valuable to start optimizing your site.