10 Tips for Designing the Perfect Business Logo
Running a successful business is not all about creating the perfect product or service. You also need to think about your brand and the visual image you present to the public. A big part of this is the business logo, which can impact your business success. How do you guarantee your business logo helps you make the most of your business? Here are 10 tips for designing the perfect business logo.
Tip #1: Keep it simple
Never complicate your business logo. You want it to keep it simple. If you complicate the way the logo looks, you make it harder for people to remember it and feel engaged with the design. No one wants the business logo to require an explanation.
Tip #2: Tell a story
However, the logo should tell a story. You shouldn’t just view it as an artwork but a way to represent your business. A perfect logo is able to give the customers something exciting to think about- it’s more engaging when the customer wants to think what the logo is trying to tell rather than feeling it’s just another drawing.
Tip #3: Pick the right colors
Colors also tell a story and it’s important you don’t just focus on the design but also the color world of the logo. Learn about how colors affect our feelings and emotions and think what your target market would find the most appealing. Be creative and use colors to deepen your storytelling.
Tip #4: Avoid the clichés
Never try copying logos you love or which are already out there. You might enjoy the simplicity of BWM logo but you shouldn’t start designing your own logo with the premise of creating something similar. Be authentic and opt for something new – leave the clichés and existing logos at the back of the drawer.
Tip #5: Learn the difference between passive and active
Some logo designs are passive, such as Apple, and others are active, such as Twitter. Now, there is no ‘right’ or ‘wrong’ in terms of which works better – you have to learn which is the most suitable option for your business. As a rule of thumb, a business that is about moving forward, creating movement and so on, an active logo fits the narrative better.
Tip #6: Consider proportions
Remember that your logo might come in a variety of sizes. Yes, it might be huge on the wall of your office but tiny in your business cards. It’s crucial to consider the proportions and view the logo in different sizes to ensure your logo balances out no matter what the size.
Tip #7: Use custom typography
If your logo is based on text, never opt for existing typography. Why? It can make it easier for the logo to be copied and make the logo less identifiable. Instead, hire a designer or a typographer to come up with something unique and more personalized –you will notice the difference.
Tip #8: Harness the negative space
Every logo has negative space – this is the part of the logo, which isn’t full of color or text. However, negative space doesn’t mean it can’t be telling you something. Think of the FedEx logo. Did you know there is a hidden arrow in there? If not, take a closer look at it and you’ll have a prime example of a clever use of the negative space.
Tip #9: Use double entendre
Innovative and clever logos are the best. One of the ways you can instantly improve the cleverness of your logo is a double entendre in the design. What this means is to have a design that can mean two different things or concepts. It makes your logo a bit more playful and makes it easier to tell your story.
Tip #10: Don’t be afraid to change it
It’s not just about being brave enough to change a bad logo into a better one, but logos do need to evolve over time. Consider the Starbucks logo or Apple logo – both companies have kept the logo recognizable, yet made small changes to it to ensure it stays fresh. Therefore, don’t be afraid to update and change your logo according to the trends.
When it comes to designing the logo, it’s always a good idea to consider using a professional graphic designer. Just make sure you discuss the project in advance – you want to find a designer who understands what your hopes are for the logo. For finding affordable business solutions, whether it’s software or services, OZCodes.com.au is definitely worth visiting. The platform even has offers to help you with your new logo to use in terms of business cards and website.
When you are venturing into the world of business logos, remember to think about your business vision and purpose. Find something that is authentic and speaks to your specific customers – never try copying others and always get a few opinions before you launch your new logo.