Myspace, the social networking giant is becoming involved in the political scene, as Chris DeWolfe, CEO of MySpace announces plans for MySpace to hold their own Presidential primary. The MySpace elections will take place before the Iowa caucuses and the New Hampshire primaries and will be open to all U.S. members of the site.
“Iowa and New Hampshire may be selecting delegates, but the MySpace vote will be the first test of where candidates stand in the election year,” added Tom Anderson, President of MySpace.
According to comScore Media Metrics MySpace has 65 million American visitors every month and 85 percent of them are of voting age. In addition Nielsen//NetRatings indicates that MySpace users 18 and older have a high level of efficacy and are three times more likely to interact online with a public official or candidate.
They also found that MySpace users are 42 percent more likely to watch online video relating to politics, 35 percent more likely to research politics online and 44 percent more likely to listen to online audio having to do with politics.
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