If you want to sell something online, you will have to make sure that your customers can find you. If you have an E-commerce store, or you wish to start a business in the eCommerce field, SEO or Search Engine Optimisation is a crucially important component that you will have to focus on. SEO will make your E-commerce website or online website more visible in search engines. If you want your website to be found online, then you should consider implementing the following e-commerce web design SEO tips.
1. Do not rely on Pay Per Click (PPC)
Many E-commerce site owners increase the visibility of their site by relying on a PPC strategy. However, this is a costly endeavour because the costs of PPC continue going up and the web presence of your E-commerce store will disappear once you stop paying for the PPC ads. Some customers do not even trust sponsored banners, links and other online ads, so relying on PPC alone is not recommended, although using it along with other SEO strategies is wise.
2. Avoid Duplicate Content
Search engines hate duplicate content. However, at times, E-commerce sites cannot help but display similar product lists and descriptions which are present on other online stores. In these cases, they are unfortunately penalized for duplicate content by search engines. Therefore, you should try your best to reduce the amount of duplicate content. These problems can be avoided by using the rel=”canonical” tag carefully.
3. Optimize Product Images
These days, it has become quite common for internet users to look for products online by using image search. Therefore, for every image you have on your E-commerce website, related keywords will have to be added into the ALT tags of the images. For best effect, you should not stuff keywords into the alt tags and make sure every keyword you use is directly relevant to an image.
4. Have Unique Meta Descriptions for Each Webpage
Many E-commerce store owners think that using similar meta descriptions for every page is enough for onsite optimisation. However, this is a violation of SEO. By having unique meta descriptions it will ensure that internet users visit your E-commerce website when your site’s link shows up in search engines.
5. Optimize the Anchor Text
You can also increase the visibility of your E-commerce store in search engines if you add keywords to the internal links. Rather than using the conventional “click here” link, your anchor text should include text from the page you are linking to, which includes keywords. To link similar products to each other, you should also add keyword rich links in the product descriptions on your E-commerce site.
6. Have a Content Strategy
If you consistently add high quality and unique content to your E-commerce website on a regular basis, it will increase the search engine ranking of your site and add more value for users. Make sure you add and use your content that is related to the services and products you are selling.
If you are running an E-commerce web store then you should never neglect SEO. Search Engine Optimisation is vital for greater visibility of an E-commerce website and that is why you should consider the mentioned E-commerce SEO tips.