Man steps ahead trying to better the already existing forms and creating new ones at the same time. In the world of web design, changes are a must. The design needs to be appealing, attractive and related. The changes will improve the reading and viewing experiences of the users and the subscribers.

Several blogs and tech sites have already forecasted various possible design strategies that may be trending the current year. Let us go through the existing and upcoming trends that will set the line for 2012 in the world of web design.

A user is not a technical aristocrat as a web designer or a developer is and is basically looking for a swift, simple and sorted and effective way run across the web site. One of the conundrums that a designer faces is to strike a balance between impressive looking web sites, high on designs and appeal, and its simplicity and usability. The dilemma sure is infuriating but the rule of thumb which must be complied with is – design should not come at the cost of the comprehensibility and usability of the web site.

Tip 1 : Good Navigation

It is imperative that the flow from one page to another comes as naturally as possible. Along with that, there has to be continuity and consistency in the design of various pages. Even if the design is changing, it must only appear as a natural evolution from on particular design to another. Thus, if you are spending time designing the web application, spend time linking the various pages together and developing a good navigation structure of the website.

It is not that easy to build a good website and it’s much more complicated to make it usable. Modern Internet users are very fastidious, they know what they want and will abandon a website in 3 seconds if don’t find what they need. When your clients order a website for their needs, forget these needs, they are secondary, the needs of their clients are primary and you should constantly keep that in mind.

Below are the musts you should keep in mind when designing a website :

1. Website must be readable

• Website content should be legible and readable. There have to be not more than 3 font sizes at a page in main content (header, subheader, body). Sizes of fonts are used to differentiate sections, important parts of your content and in case of overuse you can simply confuse the website visitors. Also use bullets to mark lists and space out paragraphs for each logical block of the text.
• Use the right contrast between the text and website background. If the contrast is insufficient, the text is likely to be unread at all. To play with colors we recommend using Adobe Kuler service. In case you want to test the colors of the ready website, use AccessKeys service.
• Use serif fonts for your content. These fonts are modern, open and easy to read.
• Remember that left-aligned texts are easier to read than right-aligned.
• Create emphasizes throughout the text by means of underlines, bolds and italics, but be sparing in using them. Try to mark out only separate phrases. Not more than 2-3 per a paragraph depending on its size.
• Text should not contain all capital letters. Such text is annoying and hardly readable.
• Use proper spacing – between letters, lines, text blocks, graphics, etc. There should be a middle ground in it – too much space is bad, so as too little space.
• All hyperlinks should be easy to click. Avoid making too small hyperlinked images, text phrases or numbers.

In this article we will discuss the elements of the site that must be highlighted in design to attract visitor’s attention. This will allow to make your site the most effective and understandable for people who visit it.

Source : Flickr

All pages of the site must be designed in one style that was well planned beforehand. And for some elements of the page you should pay more attention, because they are more important and strategical. So you need to highlight them and then the user won’t spend much time on searching.