Articles from the General Design category.

An interesting system implemented to encourage their loyal customers has been implemented by the guys from Designmodo. Now, every customer who buys a product on their site receives 10% of the purchase amount, the amount that the customer can use to buy new products.

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What’s Spec Work? In a few words it’s producing work and submitting it to a prospective client without ensuring that you will be paid and your rights will be respected.

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A web host launches a website to the world and enables it growth prospects. If the web host is reliable, professional and viable, a website would definitely grow and hence, the business would subsequently follow the path. A range of web hosting problems can surface to retard the growth of an online business and hence, they must be stopped from troubling a business at any stage.

In this article, we would discuss 10 common web hosting problems.

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In this era of hyper globalization and hyper communication, social networking sites have entirely changed the way people communicate and conduct businesses. Today there are number of social networking websites on the web. Millions of people across the world use these networking sites on daily basis. Facebook and Google Plus are two of the most famous social networking websites whose rivalry has gain an immense popularity in recent time. Both Facebook and Google have a large following and are used by millions of people across the world. In fact, there is a constant rivalry between the two to prove their supremacy over the other. And it is their rivalry that has introduces some new trends in social media era.

Both Google and Facebook are well known worldwide and boast of users from every part of the world. The rivalry between the two has grown more intense after Google launched Google Plus. It is seen as Google’s move to grab larger share of market from Facebook. Whatever rivalry and competition may be there between these two networking giants, one thing is for sure that it has proved to be beneficial to the social networking sites.

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If you are planning to create a website or brochure for your business, one of the most important things on your list is design. As far as websites are concerned the time to grab attention is short and gorgeous design and graphics can be a great tool in achieving this. Here are a few important website design tips to aid you in your preliminary phases of the design process.

Visual Appeal

The design of your website should be in such a manner that it stops the visitor from flipping pages without even scanning them. Color of the website has a special role in creating the required visual appeal. Different colors attract different people and you need to learn about the color psychology before choosing the colors for your website. Fonts, however, must be in black or at least in sharp contrast to the background color so that it is readable. Font size should be 12 or 14 points or reading will be an annoying experience to the visitors.

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It’s common knowledge that attractive people work well in advertising images. Most marketers also know that the placement of images is influential to where a customer clicks. An aspect that’s not as well documented however, is the huge impact of where the subject in an image is looking or gesturing towards.

Recent developments in click through feedback and eye-tracking software has allowed testing on the effects of techniques like this, and we’ve seen a large impact in our own experiments which I’ll outline below.

The Theory of Visual Aids

While a user reads down a page his eyes will often follow the line-of-sight of people in the images on his screen. Images can convey a directionality in multiple ways, such as a child running toward something or the face of a woman directed towards something on-page. Since the user will often not be aware of this “psychological tug”, you can use it to direct their attention to a given point on a page.

This technique is powerful on its own, but can have a massive effect if combined with additional methods such as colour conditioning. Colour conditioning is a method for encouraging the user to look at items of the same style and colour as one he’s previously viewed. For example, after drawing a customers attention to some information contained in a specific blue box, next time there is a similar blue box on screen the users attention should be drawn to it without the need for any other encouragement.

Setting Up a Visual Path Test

The process itself is relatively simple, consisting of the following steps :

Step 1

Decide where you want your user to travel and why. It’s pointless running a test if you don’t have a clear end goal in sight. Decide on the objective behind sending the customer there so you have an additional metric to measure, for example, “I want more clicks to go to my sign-up box on the right – with a higher final number of people completing my sign up form?”.

This stage is crucial, testing serves little purpose without an aim and clear result from “improving” that area.

Step 2

Identify a target audience and select a visual aid that is suitable for them. Most companies will have a clear idea of who they need to target and what will appeal to them, so test around variations of that image set to start with.

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