When a computer displays text, it uses fonts to display different styles of typeface. There are standard fonts such as Arial and Verdana, however, there are huge lists of fonts available to web developers and designers which don’t come pre-installed onto your computer, these are non-standard fonts.
If you looked at a website that had one of these non-standard fonts, and the font was not already on your computer, it is quite possible the text would refer back to a default font (Arial) meaning the site would not be displayed in the way the designer wanted it to be received.
Finding the right font is almost an art form in itself. It’s far more of an art form than a science, though you can certainly do your best to break down the mathematics of how x height and spacing affect visual design. Whether for your blog, titles for a video, a banner design, or any number of SEO purposes, finding the perfect font can be extremely challenging and is often undervalued as playing a critical role in advertising and aesthetics.
Think of the font you use as the letterhead of your company, the watermark on your memos, the shiny exterior of your Digital Realty Trust brand. The font is not just a technical asset, it is a strategic business decision.
Let’s take a look at some of the major factors in how font affects the message you are conveying as well as how it figures into the aesthetic of your design.
Typography is the art and technique of arranging type in order to make the expressing language more visible and beautiful. We are saying art because this ancient technique has been developed and improved over the years and raised to an artistic level by typographic enthusiasts.
Typography is mainly used for poster design and general print design and thus this showcase will mainly focus on that.
Below you can find more than 30 pieces of beautiful and inspirational typography.
Typography is the art and technique of arranging type, so its history is inextricably tied up with the history of printing. Covering the entire topic in detail would require years of study, but this potted history should shed a little light on the words that surround us every single day…
Image source : 123rf.com
Eye catching, creative logos are important for all brands; it is the visual representation of a company reflecting products and services. Designers have started to use typography in logo design; this has very quickly become a lasting design trend.
When creating a typography logo, a good typeface must be used. Take into account word/letter spacing, legibility and shape. Once done correctly they look beautiful and are recognizable, standing out amongst hundreds of logos featuring similar meaningless shapes or standard fonts.
A good typography logo design can successfully represent your company, brand and effectively communicate your businesses personality, individuality and essence.
So for today’s showcase we have hand-picked some amazingly simple yet effective and powerful logo designs that are based on typography.
If you are a fan of typography or just do a lot of graphic design, you probably have a lot of fonts installed on your computer. So, sometimes finding the right font for the job at hand can be a pain. All Font Tester offers just that, a free online font tool that allows you to preview a certain editable phrase with all the fonts installed on your machine.
You have the option of editing the phrase, choosing bold, italic or underline and ever testing the fonts with different colors on different backgrounds.
