Business cards serve as one of the most important tools for business communication. In order to make the best impression possible, successful professionals need to include a few key elements in every business card design. The following design fundamentals help to ensure that each card conveys the right message to potential investors, clients and business partners. You also need to be careful to balance practicality and beauty.
This really should be a no brainer, make sure to include both the name of the company and the person giving the cards on it. After all there is little point in having contact details if you don’t know who they are for! The individual name is particularly important as it gives recipients a face to associate with the company. It will help if the business name stands out, and for this reason it is often on both sides of the card. After all if you have two sides you might as well use them.