Necessity is the mother of all invention… Simple designs and eco-friendly packaging solutions also happen to be budget friendly. In today’s marketplace designing on a budget is part of every graphic designer’s business. The great news is that a limited budget doesn’t mean ugly design. On the contrary some of the best graphic designs are the ones that are the most simple.
The best way to limit costs in all printed materials is to limit the number of colors that are used and stick to standardized sizes. In the packaging world, fewer colors and recycled materials can translate into budget friendly designs and happy consumers.
During the last year there has been a shortage in Cyan ink so check with your printers before you and your client become very blue indeed!
An added bonus to one or two color graphic designs is that you can translate these same designs into exceptionally fast web pages. Google uses speed as a factor in their SEO ranking algorithm and upload speed is dramatically impacted by what type of images you use. By limiting your color scheme you can avoid using JPG and stick to GIF and PNG 8 images and graphics that have much smaller files. GIF and PNG8 files can be slimmed down even further by pulling unused colors out of the color pallet. Looking constantly at the sizes of your image files will ensure that your upload speeds remain fast and you get the best SEO rank on speed possible.
30 great budget friendly graphic designs follow to provide inspiration and ideas about how to do more with less in your own designs.
Season Program Cover, Association de Musique Ancienne de Nancy by Hugo Roussel with Punkat