6 Design tips for Increasing Returning Visitors
It is vital for anyone building a website to understand that its design will directly affect visitor behavior and its ultimate success.
The simple thing to understand is that people will view your website to find information. If it’s easy to find, then they will browse for a good length of time and perhaps place an order. This is a clear sign that your website is well designed and there’s a good chance that this positive experience will give them the incentive to return.
If your website is poorly designed, however, they are less likely to find the information they need. The only impact this will have is to force the visitor to move on to another website and there’s a good chance they’ll not return.
An analysis of visitor traffic using Google Analytics can help you to determine which pages are most popular and which are failing to persuade the viewer to take further action. The most popular pages, and those where visitors tend to spend a longer period of time browsing, provide useful information in terms of the design elements that are working.
Similarly, pages that get fewer hits or where visitors move on quickly without returning, can be a useful prompt for the web designers to identify what improvements needs to be made.
Here are a few ideas and methods that you can use to help make your site more attractive and memorable.
Become your own critical friend
If you take a long, considered look at the design of your site to see how it might appear to a stranger, can you honestly say that the user experience that you are providing is entirely free from unnecessary clutter? If not, then there are some simple steps to take to remedy this.
Tip 1: Pare down the site content and only leave information that is absolutely essential. This is vital if you want to make it easy for visitors to quickly scan your content and identify their areas of interest. If they can do this, then it will also encourage them to want to return.
Brush up on your design techniques
Parallax scrolling as a design technique has become increasingly popular and allows you to adjust the rate of movement in the background of your site compared to the foreground.
Tip 2: Parallax scrolling can add depth and is subtly pleasing to the eye, if you use it carefully. Don’t overdo the technique, however, because it can very easily appear gimmicky and become rather irritating. Take inspiration instead from the best examples.
Interact with your audience
Interactive sites are on the increase, and responsive web design is central to how the best and most effective sites are operating these days, particularly in the business and retail sectors.
Tip 3: Make sure that the most important and useful message that you want to communicate is always visible first, whether visitors are using a mobile or desktop device. If, for example, a relevant photo plays a major part in this, then design the page in such a way as to enhance any free stock image that you use. This way, you’ll know that your site is on target to attract and retain interest as well as repeat visits.
Marketing and branding
Some design elements are directly related to how your brand wants to position itself in the relevant marketplace. Eye-catching logos are a good example, such as those used for smart and streamlined brands that are catering-related. Since tablets and mobiles are becoming the devices of choice, a website’s design must be user-friendly for owners of these gadgets.
Tip 4: Consider introducing a sidebar menu for fast and clean navigation, if you haven’t already done so. Also, remember that owners of smaller devices still expect your pages to be accessible and load quickly to keep their attention.
Illustrate your story
The combination of engaging content and compelling visuals is a sure-fire winner when it comes to achieving a great design for a website. Make sure graphics are unique and illustrate your story.
Tip 5: Websites reporting truly unbiased news, such as baedaily.com, provide an expert blend of arresting pictures with coherent and concise written content. They are carefully designed to draw in readers and make them want to revisit at the next available opportunity.
Keep your readers engaged
Sometimes, when repeat visitors recognize the “same old, same old” stuff on your site, they can quickly get bored. This is where internal links become an essential design aid.
Tip 6: Design your site to have plenty of relevant internal links so that both first-time and returning visitors are always invited to investigate something new and fresh. For instance, if your site aims to help other website designers solve problems or deal with issues, then make sure you have internal links to any relevant tutorials or other resources.
Finally, remember to stay alert and be proactive when it comes to reviewing the design elements of your website. It’s all too easy to let things slide a little while you focus on something else related to your interests. Try to stay on top of new design developments so that you remain competitive and don’t get left behind as other new websites crop up.